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  • What's the Best Font For Your Website? It's Complicated

    What's the Best Font for Your Website?

    You’re a web design expert with an easy-to-use site that’s optimized for mobile and features a ton of great, consistently-updated content.

    But have you ever stopped to think about the font on your site? Could the typeface you’re using be turning off readers before they even start digging into your blog or moving through your conversion funnel?

    Whether you consider yourself an online calligrapher or you think Georgia and Arial mean the state and the Disney princess, here’s what the experts have to say about using fonts online…

    The Dilemma: Serif V. Sans Serif

  • Why Businesses Need to Generate Content

    Why Businesses Need to Generate Content

    While having an accessible website is now simply "the cost of doing business", companies interested in truly growing need to focus their energy on one specific and immediate project: content marketing.

    According to the Content Marketing Institute, content marketing is on the rise for B2B companies, with 70% of marketers reporting an increase in content production over the past year. 

    Why is content marketing the way of the future for online business marketing?

    Search Engines Pick Up On Quality Content

    When users get online and start a Google search, they're usually trying to ask a question: 

    "Why does...?"
    "How do I...?"
    "What's the name of...?"
    "How can I fix...?"

  • Why Content Farms and Automated SEO Aren't Good Enough for Your Brand

    Why Content Farms and Automated SEO Aren't Good Enough for Your Brand 

    “It is recommended to take a regular amount of exercise before the initial stage of the weight loss process. The main goal of this exercise is to reduce the risk of heart attacks and stroke. It is also recommended that people with heart disease should consult a doctor before beginning any type of exercise program. Exercise is one of the most important things to do in the prevention of high blood pressure.”

    Notice anything wrong with that paragraph? For starters, it doesn’t really make sense – it’s a lot of words strung together that give the appearance of substance, without really saying much at all. The structure is all wrong; there’s no flow between ideas or concepts. Nothing is linked together. And the grammar, while not technically wrong, is garbage. It sounds robotic, stilted, artificial.

    There’s a good reason for that, though. This content sample was written by a machine. And if its creators get their way, soon all SEO marketing content will be outsourced to computers.

  • Why Content Marketing Is More Important Than Ever

    What do we mean when we talk about “content marketing?”

    And we don’t mean that as a Philosophy 201 question, or anything like that.

    No, we mean it literally: In practical terms, what is content marketing, and what does it do for small businesses like yours?

    Content Marketing: A Brief Rundown of a Vital Digital Marketing Strategy

    To the first part? We tend to define content marketing as a digital marketing strategy that lets you create and share multimedia content online, in order to reach audiences organically, and generate interest – and conversions – for your brand.

    Content marketing can also be thought of as inbound marketing – it’s all about sharing content that gets new audiences to come to you, rather than requiring you to compete and struggle for their limited attention. 

  • Why Do Some SEO Tactics Work Better than Others?

    Why Do Some SEO Tactics Work Better than Others?

    While they’ve been around in some form or another since the mid-1990s, search engines still have a somewhat mystical allure to many of us. They’re sleek and useful, but also vast and mysterious. How do they work? How do we put them to use?

    The art and science of making sure that your brand’s website ranks highly on search engines is known as search engine optimization,or SEO.

    Unfortunately, it seems like SEO these days can be just as byzantine as the algorithms it was designed to demystify. There are all sorts of SEO hints, tips, and tricks available to the curious business owner today. Some work, some don’t. We’re here to help you tell the difference.

    Don’t sink all of your time and money into an SEO tactic that doesn’t yield results! Instead, focus on what works. Here’s our definitive rundown on the “do’s” and “don’ts” of modern SEO:

    What Works: On-Page Keyword Optimization

  • Why Inbound and Traditional Marketing Can Work Together

    Digital marketing. Conventional advertising.

    For a long time, people believed that these two methods for brand outreach and lead generation were completely distinct from one another - and that businesses looking to maximize their marketing budgets had to prioritize one over the other.

    So which one? Well, that was always up to your brand. Certainly, there have always been cases to be made for both sides.

    For brick-and-mortar stores making local appeals, or brands whose target audience still consume print and TV regularly, traditional paid advertising can definitely still bring in enough ROI to justify the effort. On the flip side, digital marketing – using inbound methods such as SEO, social media, and email marketing – has long been considered a great way to have leads come to you, and encourage your current customers to stick around, often for less cost overall.

    There are merits to both options – so why do so many businesses fail to see the benefits of using these methods in tandem?

    So, here’s the scoop: In our experience, conventional advertising methods and digital inbound marketing don’t have to live completely separately.

    In fact, there’s plenty of argument to be made that brands can see an enormous benefit by putting both marketing methods to work at the same time!

  • Write a Compelling Blog Title Every Time

    Write a Compelling Blog Title Every TimeA great blog article deserves a great blog title to go along with it - and that title can make all the difference between getting your target readers to your page or not.

    So, what's the formula for creating a great blog title? Steamfeed has some great ideas sure to pump up your own blog titles with a little more pizazz.

    Create a "Swipe File" for Your Ideas and Inspiration

    Think of a "swipe file" as your digital brainstorming hub (or, you know, something like a Pinterest board for blog titles).  As you go about your daily web browsing, keep an eye out for particularly catchy blog titles - and add those to your swipe file.

    You can create this file on any platform that works best for you - Word, Google Drive (Docs), Evernote, or another simple and clean document storing device.

    Revisit your swipe file on a rainy day when you're just not sure what your blog title should be.

    Generate Your Own Title With These Rules in Mind

    Now that you've got your creative flow going strong, its time to generate a title. Try and stick to these basic guidelines:

  • Write for Humans, and the Search Engines Will Follow

    Write for Humans, and the Search Engines Will Follow

    We’ve all been around the internet looking for information only to stumble upon a post that looks a little bit like this:

    Game of Thrones Tweet

    That all-too-real example comes from a writer who was most likely trying to game Google’s algorithm with keyword stuffing, the practice of inflating an article with attractive keywords to bolster search ranking – without actually creating value. Not only is this a “black hat” SEO tactic that will do more harm than good in the long run, but it also makes the post hilariously unreadable to actual human beings.

    But it’s 2016. Search algorithms have gotten more sophisticated, just like the people they’ve been designed to serve. And the simple reality is that SEO is not all about keywording anymore.

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).