Web Development

  • 4 Surprising Ways to Optimize Your Landing Page

    Your landing page is your first chance to introduce your business to potential clients. It’s the way you’re going to make your first impression on a lot of new users, and it’s always important to keep your home page clean, concise, and compelling.

    We’ve told you before about a number of landing page tips and tricks, as well as the pitfalls you want to avoid. But the real truth is, just as no two businesses are exactly the same, no two landing pages are going to work exactly the same way. While we believe in best practices, there are some surprising factors that can lead to higher conversion rates for your site.

    Hubspot proved that maxim recently in an excellent blog post, compiling the conversion results from a series of A/B site testing on different landing pages. You’d be surprised what a difference a single minor tweak can make!

    Here are some of the most surprising takeaways from those tests, along with a few ideas of how you can start making the most of your landing page:

    A Successful Call-to-Action is All About Placement and Phrasing

  • 5 Essential Elements for Your Web Page

    5 Essential Elements for Your Web Page (Source: - used as royalty free image)

    “My website is working! Why change it?”

    We hear this all the time, whether we’re networking with a Chicago business owner or just talking shop at the bar at the end of the day (yep, we really do talk about digital marketing in our free time, too… it’s what we do).

    We understand being resistant to change, and we get it – not everyone is a technical wonk. But if your website isn’t optimized for today’s digital landscape, then it’s not working; in fact, it may well be doing more harm than good.

    But where to start updating and refining your website? Start by making sure that your site includes all five of these essential elements. If you’re missing one, it may be high time to start the conversation about getting your website back on track!

    About Us

  • 5 Things to Consider When Designing Your Website

    Looking to refresh your website? Starting a new business and ready to set up your online “forever home?”

    Well, by even considering these questions, you’re off to a great start… and likely miles ahead of some of your competitors.

    Having a functional, accessible website is one of the most important things you can do to secure future business. More importantly, having a sound strategy in place when implementing a new design can:

    • increase your chances of securing leads
    • help solidify your existing customer base

    Need some inspiration to get started? Consider these five essential areas when preparing to launch a new website…

    1. Efficient Backend Engine

    A foundational part of website design, coding dictates how your site will function. In essence, this is the infrastructure of your site. It’s your building material, your foundation – and so, it’s critical that you make great coding a top priority as you prepare to build your site.

    With that said, it’s important to consider what goes into constructing a functional, efficient site today. The web development process may have changed a bit since the last time you worked on a website.

  • 6 Hidden Downsides of the Best Website Builders

    Graphic featuring a variety of website layouts

    Website builders like Squarespace or Wix make building a web presence for your business seem quick, painless, and cheap. They promise simplicity, clarity, and tools to help you design your site that are so intuitive, even the most inexperienced user can
    feel like Mark Zuckerberg. And all of that for only a few dollars a month. 

    The appeal is obvious, whether your business is well-established and you’re looking to overhaul your website without a major headache, or you’re a start-up operating on a shoestring budget. Website builders, also known as “WYSIWYG editors,” look like a way to deliver a slick website without making a major investment.

    WYSIWYG: What You See Is What You Get

    WYSIWYG editors have been around for a long time, and they always make the same promise: that anybody can build a website. And while that’s true in essence, a good website is a lot more than a few pages with a URL.

    Like any promise that sounds too good to be true, the promised “simplicity” of using a website builder comes with some major drawbacks. And if you aren’t careful, the low price of choosing a WYSIWYG editor could lead to costly headaches down the line. Here are 6 hidden drawbacks of website builders to consider before you decide to stake your company’s future on a website you built in the time it takes to make a sandwich.

  • App of the Week - Camelizer Browser Extension

    App of the Week - Camelizer Browser Extension (Source:

    Ever noticed how much prices can change on your favorite e-commerce sites? Wouldn’t it be great to know exactly when prices are at their lowest, so you can jump on the bargains while they last?  

    For all of the curious online window shoppers who need a little push to seal the deal, or for budget-conscious sleuths always hunting down a sale, Camelizer is here to help.

    A browser extension available for Chrome, Firefox, and Safari, Camelizer takes stock of historical pricing data from,, and, allowing you to look at pricing trends on just about any product without you having to so much as open a new window.

  • Boost SEO and Increase Traffic by Reviving Old Content

    Boost SEO and Increase Traffic by Reviving Old Content

    Your website’s blog should always be updating with new, relevant content. But what about those old articles, the ones you’ve sort of let slip through the cracks over the months? Do they still have value?

    Short answer: Yep!

    Longer answer: With some tweaks, these old posts can be some of the most effective content on your site.

    Think of older posts as veterans with important experience under their belt: They’ve already been indexed by Google and are generating traffic, while also coming in with social shares, proof, and outside links.  This makes a difference, giving these older pieces of content a major leg up over a completely new post, which has to start from scratch and claw its way up in Google rankings.

    The even better news? It doesn’t take that much effort to refresh and revamp your old content. Whether you’re trying to elevate an underachieving blog post or boost a star article’s search rankings from good to great, here are five surefire strategies that will help you dramatically increase your traffic by reviving older content:  

    1.) Refresh and Enrich the Content…

  • Client Success Story - Janet Torelli: Jewelry for the Table

    A large monitor shows the main website for Janet Torelli, a prior Geek Chicago web development client

    About Janet 

    Based in Chicago,Janet Torelli designs sterling silver tableware, drawing her unique vision from architectural and organic forms. A “marriage of functionality and contemporary elegance for the table,” Janet’s work has been featured in the National Design Museum in New York.

    In addition to designing her handcrafted “Jewelry for the Table,” Janet is a member of the American Craft Council, and is a party planner, chef, and certified sommelier. 

    Our Mission 

    Janet Torelli is a creative force, and needed a website to match - complete with eCommerce functionality to enable shoppers to view and shop from her extraordinary collection. 

  • Client Success Story - Blanton's Blossoms

    About Blanton’s Blossoms

    Decades after launching one of Chicago’s premier plumbing companies, Stacey and Jack Blanton decided to start a new chapter in their lives by launchingBlanton’s Blossoms. Based in Woodstock, Illinois, their new flower farm offers a wide variety of floral products, as well as farm experiences including photography sessions, U-pick outings, workshops, and more. 

    The Project

    Geek Chicago’s connection with the Blanton family runs deep, and we were honored when Stacey and Jack entrusted us with the development of their new website, leveraging a gorgeous style guide and design template by our longtime friends atAngela Carpenter Creative and stunning photos from our frequent collaboratorNathanael Filbert Photography.

  • Client Success Story - Karen Leuschow, Attorney at Law

    About Karen Leuschow

    Based in New Glarus, Wisconsin,Karen Leuschow Attorney at Law is a solo practitioner law firm focused on providing client centered legal services that make even the most complex legal issue manageable, with areas of practice including juvenile law, family law, special education law, and criminal law. 

    Karen came to Geek Chicago looking for a modern website that would reflect her core values while being clean and easy-to-navigate for her clients. 

    The Project

    Geek Chicago worked closely with Karen and our design partner to develop a new style guide that would present a fresh and appealing image to her target audience, complete with a new brand color palette, typography guidelines, patterns, and a refreshed logo.

    Next, Geek Chicago leveraged this new style guide to design and develop a custom, user-friendly, and SEO-ready site that promoted Karen’s experience and qualifications, while offering users a streamlined experience, intuitive site navigation, and accessible contact forms. Concurrent with launching the new site, Geek Chicago’s development team provided education and training to the client on content management and local SEO to ensure a successful and impactful rollout.

  • Client Success Story: 606 Speech

    606 Speech

    When Geek took on the website design for 606 Speech, a Chicago speech language therapy resource, we knew that our focus would have to be on clear, direct communication.

    To that end, the 606 Speech site is all about intuitive design, engaging colors, and a fun – yet professional – visual aesthetic.

    Because so much of the group’s business involves working with young children, we saw this build as a chance to get playful with our design. With that in mind, we toyed around with different, out-of-the-ordinary fonts and incorporated bright, eye-grabbing cartoons into the layout, which also features vivid pictures of the 606 team doing what they do best – working side by side with their young clients to fix a variety of speech therapy issues in a supportive atmosphere.

  • Client Success Story: Antique Resources

    A photo of a large computer monitor displaying the Antique Resources website, built by Geek Chicago

    The Antique Resources Story

    With an 18,000 square foot showroom in the heart of Chicago, Antique Resources is one of our area’s best kept secrets. Originally established in 1964, this Chicagoland institution specializes in fine European antiques, with unique pieces dating as far back as the early 17th century. 

    Antique Resources is led by Mr. Richard M Weisz, whose goal is to continue to make antiques available to everyone - and to encourage future generations to remember their past as they enjoy their present.

    Our Mission 

    Antique Resources needed a modern website with seamless eCommerce functionality, to help collectors and designers from around the world browse and shop through their extensive and one-of-a-kind collection. 

  • Client Success Story: Cage + Aquarium

    Based in Chicago, with services available in San Diego and the San Francisco Bay Area,Cage + Aquarium Productions is a premier event DJ, emcee, and photography service. Cage + Aquarium connects event hosts with industry-leading DJs and photographers. Their expansive roster of DJs offer in-depth music knowledge and hundreds of hours of training on turntables withScratch DJ Academy, while their photographers bring a natural eye for visual storytelling and the skills to realize their clients’ vision. 

  • Client Success Story: FourStar Wealth Advisors

    FourStar Wealth Advisors is a Registered Investment Advisor firm headquartered in Chicago, with advisors located in offices around the country, including Massachusetts and Nevada. FourStar Wealth Advisors takes an independent and client-focused approach to wealth management and financial planning, helping their clients define what is most important to them and then formulating the strategies that are suited for their needs, whether they are accumulating wealth or investing for income, solidifying a retirement plan, or devising a distribution approach that meets their  lifestyle and legacy goals.

    Our Mission 

    FourStar Wealth Advisors is a next generation wealth advisory firm, focused on using new and innovative technologies and finding creative ways to communicate with their clients. FourStar came to Geek Chicago looking for a modern site that spoke to their independence and their commitment to industry-leading innovation. 

  • Digital Marketing for Financial Professionals

    Digital Marketing for Financial Professionals (Source: - used as royalty free image)

    With 69 million Americans banking online, and more than half of all Americans paying at least one bill online per month, there can be no question that the financial industry now lives and breathes on the internet. Whether you’re a planner, strategist, advisor, service provider, or any other financial pro, it’s time to make sure that you’re ready to thrive in the digital ecosystem.

    The first step? Bring your digital marketing campaign – including web development, social media, retention marketing, and content creation strategies – up to snuff. 

    Before we move on, let's first dispense with some reservations and myths about digital marketing that some of our financial advisor friends and colleagues have pointed out to us. Above all, it's important to bear in mind that FINRA and other regulatory agencies prevent financial advisors from marketing their accomplishments. From copyright to CAN-SPAM, we know the importance of keeping digital marketing on the right side of the law! But also know that while you may be unable to discuss, for example, specific returns, or guarantee a client's successes - check out FINRA for the exhaustive regulations - there are still plenty of things professionals can and should share, like the benefits of planning at all, or the importance of understanding all of the options available in the marketplace. 

    Ready to capture fresh leads and position yourself as a thought leader in your field? Here are the five keys to digital marketing success for pros in the finance industry:

    Meet Your Audience Where They Live and Work

  • Digital Marketing for Healthcare Professionals

    Digital Marketing for Healthcare Professionals (Source: - used as royalty free image)

    Healthcare is complicated, and marketing it seems like it would be even tougher. We’re talking about a multifaceted industry, one that includes actors ranging from hospitals and private practices to insurance providers, from pharmaceutical companies to medical device manufacturers, all bound by plenty of complicated regulations: HIPAA compliance, FDA restrictions on marketing, and the ongoing effects of the Affordable Care Act.

    With all of these variables and parties taken into consideration, it’s no wonder that “the healthcare industry as a whole tends to lag behind other industries when it comes to marketing by about two years,” according to HubSpot.

    So, whether you’re a healthcare provider reaching out directly to “payers and patients” or a medical company trying to reach physicians, shareholders, or advocacy groups, digital marketing is the key to a successful, healthy future.

    Here are five key elements of digital marketing to keep in mind for your healthcare brand:

    1.) Build a Functional, Responsive Website

  • Digital Marketing for Nonprofits

    Digital Marketing for Nonprofits (Source: - used as royalty free image)

    Nonprofits and charity organizations have led the charge on so many amazing causes and campaigns over the years. We have the tireless work of nonprofit crusaders to thank for so many things, from cleaner water and air to safer streets.

    But how will these important organizations continue to do their essential work in a marketplace increasingly defined by shorter attention spans and tighter budgets? The answer is digital marketing.

    Here are five ways that nonprofits can put the power of the internet to work for their marketing, helping to drive in donations and increase outreach without breaking the bank:

    1.) Take Advantage of Unique SEM Opportunities…

  • Do You Have a Trustworthy Website?

    Do You Have a Trustworthy Website? (Source: - used as royalty free image)

    What makes Facebook less “trustworthy” than LinkedIn in the eyes of small business owners? What makes Squarespace top Weebly or Wix?

    Asking why consumers prefer one thing over another can sometimes feel like asking why someone prefers red to blue, or finds clowns scarier than spiders. It’s just a “feeling,” a “vibe,” or an “impression,” they’ll say. It just seems more trustworthy, and that can’t be quantified!

    And while the whims of an audience might be impossible to ever fully understand, we know that there are all sorts of web design and content marketing best practices your brand can put into place to make a positive first impression on your visitors. And establishing trust is hugely important to establishing a relationship and turning searchers into customers – you might have the best Call-to-Action on the web, but nobody’s going to click it if they find your site untrustworthy.

    Want to increase your leads and conversions by making your site more trustworthy? Here are four website ideas sure to boost your brand in the eyes of your audience:

    1.) Build Confidence With “Social Proof”

  • Five Places On Your Page to Optimize SEO

    5 Places On Your Page to Optimize SEO (Source: - used as royalty free image)

    SEO is an ever-changing game, but there are a few rules that will always be fundamental. While some of the supposedly smart tactics of the past – like keyword stuffing and shady backlinking – have thankfully disappeared like yesterday’s meme, there will always be beneficial “white hat” tactics you can apply to your SEO campaign, the better to increase your organic traffic and improve your brand’s online reputation.

    We’ve always argued that the best way to boost your SEO is to provide high quality content that audiences actually want to read. And, fortunately, one of the best tactics for packaging quality content also helps your site appeals to search algorithms - keywording.

    Keywords are the backbone of your successful on-page SEO strategy. They help you quickly and efficiently make your points, both to your readers and to the search engines that they’re using to start their research.

  • Graphic Design Vocabulary For the Rest of Us

    Graphic Design Vocabulary For the Rest of Us

    According to AIGA, the Association for Professional Design, graphic design "is the art and practice of planning and projecting ideas and experiences with visual and textual content." As you make your way through the world, you encounter graphic design in grocery stores, on the CTA, and on your television. But, even though graphic design often communicates common ideas, the words associated with this field are foreign to outsiders. 

    Small business owners often have to work with graphic designers, which is why Pagemodo recently published an infographic explaining 28 basic design terms. It's a great place to begin. 

    But, if you're not in the mood for a visual representation, here are some basic graphic design concepts from the infographic. 

    • Wireframe

    • Here's Why Users Hate Your Website (And What You Can Do About It)

      Here'w Why Users Hate Your Website (And What You Can Do About It) (Source: - used as royalty free image

      Look, it's 2016. Every brand has a website. It's not a value-adding proposition anymore, it's a requirement. 

      But what many businesses and individuals don't realize is that their website is actually turning off users, well before they ever get the chance to become paying customers. The fact is, a lot of websites - especially those made with free "build-it-yourself" templates online - kind of stink, and it's costing companies precious business. 

      Well, we're not going to stand for it anymore. We're here to expose the dirty little secrets of web design - and, hopefully, help make your site better along the way. Here are the reasons your website is doing more harm than good - and what you can do to turn it all around:

      1.) It’s Too Slow to Load

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).