Within the past few years, Snapchat has become one of the largest social media platforms, and currently ranks fifth for the most used among competitors like Facebook and Instagram.
This messaging app has earned a loyal following, thanks to highly popular instant communication features such as pictures that disappear within 10 seconds, and cutting edge facial recognition and augmented reality (AR) software.
It has even become a useful tool for business and marketing strategies, an avenue for brands to use to reach younger, more tech savvy audiences.
Yet over the last few months, it seems like Snapchat’s fate as a successful app has suddenly become unclear, all due to falling stocks and negative PR.
So, that leads us to the question of the moment, one that seemingly everyone wants answered: “Is it really worth it for your business and brand to invest social media dollars into Snapchat?"
Well, the answer can be yes and no. It truly depends on your intended audience, and what type of brand or business you’re promoting. It’s also important to consider the current state of other social media apps and websites before you decide on a direction for your social media marketing campaign.