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The Five Most Important Things You Can Do to Get Future Customers to Your Website



Have you heard of Google Panda? No, it's not a mascot. In fact, Panda was a change made to Google's search results algorithm all the way back in 2011, with the goal of helping to eliminate low-quality sites from searches, while having higher-quality sites appear at the top of the search.

Ever heard of it? You’re not alone if you haven’t.

The fact is, Google and its peers in the search engine sector are consistently updating and refining their algorithms and web crawlers, helping redefine the ways in which users search the internet for e-commerce options and content – and how they find their way to your brand.

Whether that means factoring in mobile devices, updating search engine ranking pages (SERPs) with Knowledge Graphs and Featured Snippets, or taking aim against “blackhat” tactics like keyword stuffing, Google has long been a vital gatekeeper for businesses, either helping to guide internet users to your site – or send them into the arms of your competitors.

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How to Create a Call to Action That Really Stands Out

How to Create a Call to Action That Really Stands Out

You’ve got an incredible product. You’re producing high-quality, SEO-focused content on a regular basis. You’ve got a solid social media marketing strategy in place. That’s all well and good.

But how do you ultimately turn curious visitors into paying customers?

The answer is a strong call to action. Let’s explore what a call to action does – and how you can maximize your own to start turning visitors into leads:

What is a Call to Action?

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Six Big Reasons to Balance Paid Search With Your SEO Strategy



When people want to find an answer to a pressing question, scout for a product that they’re curious about, or connect with a local business, they turn to search engines, such as Google or Bing. 

Reaching this audience of eager search engine users has long been one of the single most important things you can do to attract traffic to your site and capture new leads for your brand. For some time now, there have been two primary methods for reaching this engaged and extensive audience of searchers: SEO, and SEM

SEO, or search engine optimization, is about creating content that ranks highly on search engines, allowing you to bring in organic traffic. SEM, or search engine marketing, refers to paid search campaigns, wherein you place bids with Google or another search engine to elevate your links to the top of the search pile. 

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How to Set and Track Your Social Media Marketing Goals

How to Set and Track Your Social Media Goals

So you want to win, succeed, crush it at social media?

The best way to start is to figure out just what “success” actually means for you and your team – and what metrics to track to see if you’re actually making progress.

Here are five excellent social media marketing goals to consider as you get started with digital marketing, as well as a few ways to break down these abstract goals into workable measures and gauge your success – whatever that means:

1.) Increase Brand Awareness

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How to Create a More Consistent Content Strategy


“Genius is one percent inspiration and 99 percent perspiration.” – Thomas Edison

Widely regarded as the father of modern electricity, Thomas Edison was a relentlessly prolific inventor, and is considered to be one of the most important engineers in American history. So it’s a little bit reassuring to read that such a significant figure sometimes struggled with his productivity and creative output.

We know how it feels to be burnt out, tired, or otherwise unproductive – and we’re willing to bet that you sometimes feel the same way. Like there aren’t enough hours in the day? That no matter how much you accomplish, you’ll never actually manage to polish off your “to-do” list?

Whenever feelings like these creep up, it can be easy to retreat from what needs to be done, and instead fall back on that old, reliable stand-by – procrastination.

“Why force it, if the creative juices just aren’t flowing?” you ask.

“Isn’t it better to wait,” you may well reason, “until I feel that big, creative second wind?”

These feelings are completely natural. But when it comes to your content marketing efforts, they could be dangerous.

The Importance of a Consistent Content Marketing Strategy

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How Do We 'Grade' SEO Success?


Historically, one of the biggest selling points for search engine optimization (SEO) has been that brands with a successful strategy will end up on “the first page of Google.” And while there is, perhaps, some worth to this claim, it’s largely an obsolete idea – to say nothing of the fact that there never really was a “front page” of Google.

You see, today, both searchers and search engines are more sophisticated than ever before. Users are employing more targeted search terms, conducting more site-specific searches, and searching with tools like voice search, which weren’t mainstream even a few years ago. Meanwhile, search engines themselves evaluate sites based on more criteria than ever; Google has also changed the look, feel, and function of its search engine results pages (SERPs) with new features like Featured Snippets and Knowledge Graphs.

What this means, from a practical standpoint, is that different searchers are going to see different SERPs every time, based on a wide variety of criteria – specific search terminology, location, individual search history, and so on.

With this in mind, the “first page” of Google seems like even more of a fairy tale; everyone’s first page – or, more accurately, their initial search results – will be different, every time. So how can you gauge your brand’s SEO success today?

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3 Digital Marketing Lessons from Santa (and 1 from Krampus)

Ho, ho, ho!

It’s that time of year again. The air has turned cold, sleigh bells are jingling, presents are being put into stockings with care… We could go on, but you probably get it!

It’s the holiday season, which means that the man in the big red coat will soon be flying around the world with his trusty reindeer, delivering presents (and a few lumps of coal) to kids everywhere.

And while some of our adult readers may have stopped believing in Santa Claus, there’s still something about his spirit that’s downright infectious – particularly for digital marketers! Don’t believe us? Well, it’s true!

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How to Use Social Media to Listen for Potential Clients, and Generate Leads

You've heard it all before (probably from this very website): Having an active and engaged online presence is a surefire way to boost the image of your business - and generate new leads via inbound marketing.

But here's the thing. In today's digital landscape, what it means to be "active" is a little different than ever before. Social media platforms, for instance, have changed and adapted with the times, and users are more sophisticated than ever before.

But still, we're willing to bet you're at least keeping up with the basics. You know you're supposed to create original content, post on Facebook, tweet, and maintain a super awesome website that keeps bringing customers back for more.

But all of that - the creation and sharing of content - is just one piece of the puzzle. 

Your social media voice has been active - but how much have you really been listening?

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What is Retention Marketing, and How Do I Use it?

What is Retention Marketing, and How Do I Use it? (Source: pexels.com - used as royalty free image)

So you’ve gotten visitors to your site, perhaps thanks to your SEO or pay-per-click SEM campaigns.

But are you keeping them coming back and buying what you have to offer again and again? Are you just churning through users, or building a loyal following of big spenders and glowing referrers?  

While it’s always great to be bringing in fresh leads and acquiring new customers, retaining your existing customers is also a key pillar to increasing the value of your brand. This is what is known as retention marketing - the art and science behind increasing the probability of a customer purchasing from you again.

The Benefits of Retention Marketing

And retention marketing doesn’t just create abstract value, like engagement or brand recognition! It also translates to your bottom line, and in a huge way, at that.

Indeed, by some metrics, it costs 500% more to acquire a new customer than to retain an existing one, and yet a loyal customer is worth up to 10x as much as the value of their first purchase. 

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6 Hidden Downsides of the Best Website Builders

Graphic featuring a variety of website layouts

Website builders like Squarespace or Wix make building a web presence for your business seem quick, painless, and cheap. They promise simplicity, clarity, and tools to help you design your site that are so intuitive, even the most inexperienced user can
feel like Mark Zuckerberg. And all of that for only a few dollars a month. 

The appeal is obvious, whether your business is well-established and you’re looking to overhaul your website without a major headache, or you’re a start-up operating on a shoestring budget. Website builders, also known as “WYSIWYG editors,” look like a way to deliver a slick website without making a major investment.

WYSIWYG: What You See Is What You Get

WYSIWYG editors have been around for a long time, and they always make the same promise: that anybody can build a website. And while that’s true in essence, a good website is a lot more than a few pages with a URL.

Like any promise that sounds too good to be true, the promised “simplicity” of using a website builder comes with some major drawbacks. And if you aren’t careful, the low price of choosing a WYSIWYG editor could lead to costly headaches down the line. Here are 6 hidden drawbacks of website builders to consider before you decide to stake your company’s future on a website you built in the time it takes to make a sandwich.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).