Gadget of the Week - Logitech Keys-to-Go

Gadget of the Week, Logitech Keys-To-Go, Geek Chicago

Tablet, iPad, and smartphone users, this one’s for you! No longer will you be held back by a tethered cord or a lack of color choice for your on-the-go keyboard.

The Logitech Keys-to-Go standalone Bluetooth keyboard is a stylish and forward-thinking gadget that’s definitely worth getting excited about. Thanks to its great design and impressive specs, this may just be one of the best portable Bluetooth keyboards on the market.

While the keyboard is light and compact at only a quarter-inch thick and 9.5 inches long, Logitech promises a feel familiar to your everyday keyboard experiences with “great tactile feedback and perfect bounce every time you press a key—all with impressively fast and accurate results.”

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How to Create a More Consistent Content Strategy

“Genius is one percent inspiration and 99 percent perspiration.” – Thomas Edison

Widely regarded as the father of modern electricity, Thomas Edison was a relentlessly prolific inventor, and is considered to be one of the most important engineers in American history. So it’s a little bit reassuring to read that such a significant figure sometimes struggled with his productivity and creative output.

We know how it feels to be burnt out, tired, or otherwise unproductive – and we’re willing to bet that you sometimes feel the same way. Like there aren’t enough hours in the day? That no matter how much you accomplish, you’ll never actually manage to polish off your “to-do” list?

Whenever feelings like these creep up, it can be easy to retreat from what needs to be done, and instead fall back on that old, reliable stand-by – procrastination.

“Why force it, if the creative juices just aren’t flowing?” you ask.

“Isn’t it better to wait,” you may well reason, “until I feel that big, creative second wind?”

These feelings are completely natural. But when it comes to your content marketing efforts, they could be dangerous.

The Importance of a Consistent Content Marketing Strategy

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App of the Week - Spotify Wear OS

App of the Week, Spotify Wear OS

Want killer tunes wherever you go? Why not bring them on your wrist?!

For all you Android smartwatch users out there, Spotify is releasing a new and improved Wear OS app for you to listen to your favorite songs and artists in easier ways than before.

Here’s how Spotify’s senior product developer Mikael Ericsson describes it on the Spotify blog:

“We’re excited to bring improved on-the-go-access to your favorite music and podcasts to millions of Spotify users on Wear OS by Google smartwatches… Being able to easily access, control, and connect music directly from your wrist opens up a world of new opportunities.”

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How to Elevate Your Digital Marketing for the Holidays

How to Elevate Your Digital Marketing for the Holidays (Source: - used as royalty free image)

Who doesn’t love a good holiday? Whether it’s Christmas, Chanukah, Halloween, Independence Day, or even National Popsicle Day, there’s a celebration for every taste.

And for brands like yours, the holidays aren’t just a time to get together with friends and family, but a chance to drive in traffic and make some serious sales.

The best way to put holidays to work for your brand? Refresh and refocus your digital marketing! Here are four ways to elevate your digital marketing efforts around the holidays:

1.) Start Your Campaign Early

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Reputation Management for Nonprofits and Charities

There’s an old saying that says, in essence,

“Do good and good will come back to you.”

When it comes to digital marketing for nonprofits, charities, and NGOs, we think that “doing good” should be a guiding ethos.

Whether you’re providing food or shelter to communities in need, raising funds after a disaster, or campaigning for a more just and equitable society, you’re out there changing the world for the better – and your good works deserve to be recognized and amplified.

And, after all, the more you put your messaging out there, the better the chance that you’ll be able to recruit new volunteers, gather more donations, and further extend your reach.

As we’ve discussed before, digital marketing is one of the single most effective ways that you can help spread the word about your organization – and one of the most crucial elements of successful digital marketing for nonprofits and charities is online reputation management.

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10 Essential Elements of Brand Storytelling

10 Essential Elements of Brand Storytelling

Brand storytelling existed long before the rise of social PR. Even in the earliest days of marketing, branding was as much about telling stories and creating a connection with your audience as it was about the hard sell.

But since the rise of social media and modern SEO, brand storytelling has changed: Now, it’s all about connecting your audience with one another. It’s about being real and accessible, rather than bragging. It’s about using all of the new media opportunities at your disposal to show, rather than tell.

In short, crafting a compelling narrative around your company is essential for drawing in new readers online and helping to turn them into loyal users. But how do you get started?

Thanks to marketing guru Pam Moore’s “Social Zoom Factor” podcast, here are ten of the essential elements to shaping your brand story:

1.) Be You, Be True

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Six Web Development Tips for Restaurants and Bars

Five Web Development Tips for Restaurants and Bars (Source: - used as royalty free image)

Your craft cocktails may be the best in town. Your prime rib may be the most succulent around. Your servers may be the most efficient in the city. But does your website meet the same high standards you set for your restaurant?

A responsive, visually engaging website is incredibly important for your restaurant’s bottom line – especially when you keep in mind that 75% of consumers base their decision to dine at a restaurant around their online search results.

Ready to get started redesigning your restaurant’s website? Here are five web development tricks everyone in the service industry needs to know:

1.) Use Eye-Catching Visuals

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Gadget of the Week - PowerUp 3.0 Smart Paper Plane Kit

Gadget of the Week, PowerUp 3.0 Smart Paper Plane Kit

One of everyone’s favorite childhood pastimes has been given a tech-focused makeover. Paper airplanes have always been exciting; now, the PowerUp 3.0 Remote Controlled Paper Airplane Kit is taking them to new heights.

The PowerUp 3.0’s official site promises that the gadget’s

“...crash proof design makes it an easier and more enjoyable option to traditional, bulky and battery intensive remote control helicopters and planes.”

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App of the Week - Notion

These days, the name of the virtual workspace game is flexibility. One app is taking this concept to a whole new level by filling in some of the biggest gaps left by some of its predecessors.

If you’re someone whose work has to be accessible on the go, it’s time to meet Notion.

According to the app’s website, Notion aims to be “the all-in-one workspace for your notes, tasks, wikis, and databases.”

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Gadget of the Week - eTape16 Digital Tape Measure

eTape Digital Tape Measure

Tape measures are incredibly useful tools - but they can also be clunky and cumbersome. Well, now they’re getting more than just a facelift, thanks to the 
eTape16 Digital Tape Measure. This new gadget aims to finally bring a ubiquitous tool into the 21st century.

As the eTape’s website explains:

“The tape measure has remained virtually unchanged for over 100 years, until now. The eTape16 Digital Tape Measure revolutionizes not only the tape measure but also expands its utility as never before envisioned.”

Why go digital? Well, how about the fact that it’ss simpler, reliable, and accurate? The eTape is easy to use; all functions are designed around the device’s side, which features a button wheel. The reliability comes from the polycarbonate plastic that makes up the device’s sturdy shell.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).