Businesses of all sizes, from across many different industries, can benefit from turning their attention to generating and curating positive reviews, as part of a process that we call online reputation management.
Time and again, studies have highlighted the remarkable power of positive reviews. For instance, did you know that 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews? Or that brands typically see a 5-9% increase in revenue by improving their Yelp rating by just one star?
And one of the most important benefits of cultivating and sharing glowing reviews is (almost) as old as the internet itself. We’re talking about our geeky bread and butter: search engine optimization, or SEO.
What do positive reviews have to do with search engine success? Where do stars and SERPs overlap? How does getting more five-star reviews equate to greater rates of organic traffic – and more conversions – for your business?