5 Ways to Improve Your Brand Awareness on Social Media

5 Ways to Improve Your Brand Awareness on Social Media

No matter what your line of business, social media marketing (SMM) is a low-cost, high-reward way to connect with your audience online, leading to increased traffic to your site and - with a little skill - a slew of brand-new leads.

But besides just reaching out to new users, spreading your message on social media can be a great way to connect with users and customers on an emotional level. Creatively telling your unique brand story and forging real relationships are the backbone of effective social marketing; they turn customers into friends and partners, creating brand awareness and loyalty that are invaluable for your company.

Here are five surefire to ways to boost your brand awareness with social media:

1.) Have a Strategic Focus

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What Your Digital Marketing Can Take Away From Baseball Teams

what your digital marketing can learn from baseball teams

It’s the heart of baseball season here in Chicago, which means that our team is keeping up with the box scores, munching on sunflower seeds, and spending plenty of long, lazy days rooting for the Cubs over at Wrigley Field, just a few blocks away from our office.

Of course, with baseball on the brain, we’ve also been spending plenty of time debating just how much America’s pastime compares to our field of digital marketing. The answer? Baseball and marketing have more in common than you might think!

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Don't Be Fooled By the Promise of SEO 'Short Cuts'

Don't Be Fooled By the Promise of SEO 'Short Cuts'

It’s easy to see why someone may be lured in by the promise of instant search engine success. Being told that you can increase your traffic 600% in a few days or start ranking on the (so-called) "front page of Google" instantly is appealing. We get that! After all, the end goal of most digital marketing is to generate new leads and conversions; who wouldn’t want to jump through all the busywork and get to those valuable conversions as quickly as possible?

Let’s make one thing clear: We’re certainly not here to knock SEO (search engine optimization); in fact, we believe that creating original content that gets you recognized and ranked by search engines is one of the most important things you can do to drive new customers to your website, as well as retain your existing audience base.

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Using a Story to Create Conversions

Using a Story to Create Conversions

When it comes time to get serious about an inbound marketing strategy, many brands start to hesitate, or lose heart. On one level, we understand their worries – launching a comprehensive and multi-faceted digital marketing strategy can be a daunting undertaking!

In particular, we’ve heard – and assuaged – one concern from many different parties over the years (even among other professionals in our own industry). It goes a little like this:

“Can my content actually directly generate revenue? Is creating content only good for spreading my brand messaging, or can I actually expect it to create conversions and sales?”

The answer? Of course your content can create direct value in the form of conversions – if you’re creating the right kinds of content!

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How Do We 'Grade' SEO Success?

Historically, one of the biggest selling points for search engine optimization (SEO) has been that brands with a successful strategy will end up on “the first page of Google.” And while there is, perhaps, some worth to this claim, it’s largely an obsolete idea – to say nothing of the fact that there never really was a “front page” of Google.

You see, today, both searchers and search engines are more sophisticated than ever before. Users are employing more targeted search terms, conducting more site-specific searches, and searching with tools like voice search, which weren’t mainstream even a few years ago. Meanwhile, search engines themselves evaluate sites based on more criteria than ever; Google has also changed the look, feel, and function of its search engine results pages (SERPs) with new features like Featured Snippets and Knowledge Graphs.

What this means, from a practical standpoint, is that different searchers are going to see different SERPs every time, based on a wide variety of criteria – specific search terminology, location, individual search history, and so on.

With this in mind, the “first page” of Google seems like even more of a fairy tale; everyone’s first page – or, more accurately, their initial search results – will be different, every time. So how can you gauge your brand’s SEO success today?

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How to Set and Track Your Social Media Marketing Goals

How to Set and Track Your Social Media Goals

So you want to win, succeed, crush it at social media?

The best way to start is to figure out just what “success” actually means for you and your team – and what metrics to track to see if you’re actually making progress.

Here are five excellent social media marketing goals to consider as you get started with digital marketing, as well as a few ways to break down these abstract goals into workable measures and gauge your success – whatever that means:

1.) Increase Brand Awareness

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How to Use Social Media to Listen for Potential Clients, and Generate Leads

You've heard it all before (probably from this very website): Having an active and engaged online presence is a surefire way to boost the image of your business - and generate new leads via inbound marketing.

But here's the thing. In today's digital landscape, what it means to be "active" is a little different than ever before. Social media platforms, for instance, have changed and adapted with the times, and users are more sophisticated than ever before.

But still, we're willing to bet you're at least keeping up with the basics. You know you're supposed to create original content, post on Facebook, tweet, and maintain a super awesome website that keeps bringing customers back for more.

But all of that - the creation and sharing of content - is just one piece of the puzzle. 

Your social media voice has been active - but how much have you really been listening?

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Job Posting: Digital Marketing Associate - Social Media

The Company:

Geek Chicago

Geek Chicago is a digital marketing agency and web development firm that is committed to helping clients enrich their brands and grow their audiences. Geek specializes in content writing/creation, search engine optimization (SEO), organic and paid social media marketing, digital communications, and reputation management. Our clients work across multiple industries including real estate, architecture, law, politics, financial services, and home services.

Job Description:

Geek Chicago is seeking an enthusiastic Digital Marketing Associate with experience managing both paid and organic social media campaigns. In this role, you’ll oversee campaigns across multiple clients and work collaboratively to guide the strategy and ensure seamless execution.

In addition to helping build strategy, content ideation, and ensure brand consistency, the Digital Marketing Associate needs to be goal-oriented, an independent thinker, and able to draw on data to suggest relevant initiatives that support our business objectives. This is also a great opportunity to use your passion for analytics along with your creativity to influence and drive our clients’ successful social media advertising efforts.
Candidates with writing skills are highly preferred, especially those with a background in content creation, long-form blog and article writing, or journalism.

This is a position for an entry-level candidate or associate. The position will be 20-25 hours a week initially, with an expectation of growth. Compensation will depend on experience, generally in the $15-17 range. The work can be performed remotely with weekly or twice weekly virtual meetings.

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Client Success Story - Blanton's Blossoms

About Blanton’s Blossoms

Decades after launching one of Chicago’s premier plumbing companies, Stacey and Jack Blanton decided to start a new chapter in their lives by launching Blanton’s Blossoms. Based in Woodstock, Illinois, their new flower farm offers a wide variety of floral products, as well as farm experiences including photography sessions, U-pick outings, workshops, and more. 

The Project

Geek Chicago’s connection with the Blanton family runs deep, and we were honored when Stacey and Jack entrusted us with the development of their new website, leveraging a gorgeous style guide and design template by our longtime friends at Angela Carpenter Creative and stunning photos from our frequent collaborator Nathanael Filbert Photography.

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Client Success Story - Karen Leuschow, Attorney at Law

About Karen Leuschow

Based in New Glarus, Wisconsin, Karen Leuschow Attorney at Law is a solo practitioner law firm focused on providing client centered legal services that make even the most complex legal issue manageable, with areas of practice including juvenile law, family law, special education law, and criminal law. 

Karen came to Geek Chicago looking for a modern website that would reflect her core values while being clean and easy-to-navigate for her clients. 

The Project

Geek Chicago worked closely with Karen and our design partner to develop a new style guide that would present a fresh and appealing image to her target audience, complete with a new brand color palette, typography guidelines, patterns, and a refreshed logo.

Next, Geek Chicago leveraged this new style guide to design and develop a custom, user-friendly, and SEO-ready site that promoted Karen’s experience and qualifications, while offering users a streamlined experience, intuitive site navigation, and accessible contact forms. Concurrent with launching the new site, Geek Chicago’s development team provided education and training to the client on content management and local SEO to ensure a successful and impactful rollout.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).