Do you ever feel like your personal productivity goes down during the summer? What about your company’s overall productivity?
If you answered yes to either of the above (and we’ll bet a cool Mai Tai that you did), then you’re definitely not alone. In fact, tons of research indicates that the productivity of American businesses goes way down during the summer months.
In fact, one 2012 study indicated that:
- Workplace productivity drops 20% during the summer months
- Workplace attendance decreases by 19%
- Projects take 13% longer to complete
- Workers are 45% more distracted
Think about it! How much time do you spend over the summer months traveling? Or what about day-dreaming about traveling? Or how about spending time trying to play catch-up with your clients who are off on vacation, even as you keep working?
And vacations are just the tip of the iceberg! Science says it’s harder to work in the heat and the humidity - and, conversely, in an office that’s too cold from AC!
Basically? Trying to get things done in the summer is a lose-lose proposition - except when it comes to digital marketing.