SEO is an art, a science, a skill, and a mindset. And, at times, it can also feel like a bit of a mystery - even to experts in the industry.
Let’s back up a second. First thing’s first, it’s important to note that SEO is shorthand for “search engine optimization,” the process involved in getting website content to rank highly with search engines like Google or Bing. With an SEO strategy in place, a brand can make sure that its content is high on the list of a search engine results page, or SERP - a powerful way to secure inbound traffic and warm leads, without having to spend and strategize on paid advertising.
SEO is one of the most effective and dependable forms of inbound marketing there is. Every day, millions of eager searchers turn to Google and other search engines to find everything from “new car” to “how to unclog toilet.” This is a massive audience that can be directed from a SERP straight into your conversion funnel, whether they’re at the very beginning of their buyer’s journey, or almost ready to make a purchase.