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Windy City Home Inspection, Inc. - Client Success Story

Computer showing Windy City Home Inspection Site

Founded in 1999, Windy City Home Inspection, Inc. has been educating home buyers through the home inspection process for 20 years. One of the fastest growing home inspection companies in the country, Windy City Home Inspection puts a strong focus on customer service meeting and exceeding client expectations. Led by founder Jarrod Spadino, Windy City Home Inspection is certified by the American Home Inspectors Training Institute and backed by a consulting team with more than 60 years of industry experience.

Our Mission

Jarrod and office manager Christina Lis came to Geek Chicago with the goal of completely modernizing Windy City Home Inspection’s digital presence, including refreshing their branding, building a new website, and revamping their content marketing efforts. The team at Windy City Home wanted a website that reflected their rich history and continued commitment to excellence, while highlighting the company’s pride in being a veteran-owned business. 

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Six Big Reasons to Balance Paid Search With Your SEO Strategy

Balancing SEO and SEM

In 2019, when people want to find an answer to a pressing question, scout for a product that they’re curious about, or connect with a local business, they turn to search engines, such as Google or Bing. 

Reaching this audience of eager search engine users has long been one of the single most important things you can do to attract traffic to your site and capture new leads for your brand. For some time now, there have been two primary methods for reaching this engaged and extensive audience of searchers: SEO, and SEM

SEO, or search engine optimization, is about creating content that ranks highly on search engines, allowing you to bring in organic traffic. SEM, or search engine marketing, refers to paid search campaigns, wherein you place bids with Google or another search engine to elevate your links to the top of the search pile. 

These two methods of appealing to audiences with search engines both offer some remarkable benefits to your brand - and can be even more effective at generating traffic and helping you capture leads when you combine their unique capabilities.  

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How to Beat the Summer Slump With Content Marketing

Do you ever feel like your personal productivity goes down during the summer? What about your company’s overall productivity?

If you answered yes to either of the above (and we’ll bet a cool Mai Tai that you did), then you’re definitely not alone. In fact, tons of research indicates that the productivity of American businesses goes way down during the summer months.

In fact, one 2012 study indicated that:

  • Workplace productivity drops 20% during the summer months
  • Workplace attendance decreases by 19%
  • Projects take 13% longer to complete
  • Workers are 45% more distracted

Think about it! How much time do you spend over the summer months traveling? Or what about day-dreaming about traveling? Or how about spending time trying to play catch-up with your clients who are off on vacation, even as you keep working?

And vacations are just the tip of the iceberg! Science says it’s harder to work in the heat and the humidity - and, conversely, in an office that’s too cold from AC!

Basically? Trying to get things done in the summer is a lose-lose proposition - except when it comes to digital marketing.

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It's Time to Move Away From Email Blasts

Avoiding the email blast mentality

Email is one of the most consistently effective tools in any brand’s digital marketing arsenal - if it’s used correctly.

As studies have shown, email is popular among businesses and their audiences alike. As Hubspot has noted, for instance, 73 percent of millennials prefer communications from businesses to come via email. 99 percent of email users check their inboxes every day, and more than 50 percent of people say that they check their personal email account more than 10 times per day.

At the same time, email is a powerful solution for brands, with a majority of marketers in one study (more than 59 percent) saying that email accounts for most of their digital content ROI, while also positively enforcing customer retention.   

So, that’s some of the good news about email marketing, including digital newsletters. Now here comes the slightly tougher pill to swallow: In many cases, if you’re not seeing the results you’d like from email marketing, the source of the problem could be your approach to reaching your audience’s inboxes.

In particular? If the terms “email blast” or “eblast” are a big part of your digital marketing vocabulary in 2019, well... it’s time to change that.

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LinkedIn 101 - The Basics That Every Business Professional Needs to Know

LinkedIn 101: Basics for Business Professionals

Most business professionals have at least a peripheral understanding of how to market their products or services on social media sites Facebook, Twitter, or Instagram. (If not, Geek Chicago is here to help with those, too.)

LinkedIn, however, is often somewhat misused or misunderstood, by both businesses and active professionals alike.

On the one hand, LinkedIn is the preferred social media network for B2B marketers. For years, it’s able to call itself one of the leading job search sites in the world - to the point where, when Microsoft acquired the company a few years ago, it placed the value of LinkedIn at more than $26 billion.

On the other side of things, plenty of would-be LinkedIn users have been left scratching their head after creating a profile. Others have told us that they’ve long avoided the process altogether, because they find the platform intimidating or complex.

Whatever the case may be, LinkedIn remains one of the key social media networking and content marketing opportunities for businesses and individuals, and if you aren't an active part of this community yet, there’s no time like the present to get started. Looking for a helping hand in navigating the ever-changing capabilities of this professional social network?

Here's our 101-level crash course on learning the basics of LinkedIn.

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Sweeping Dimensions - Client Success Story

For more than 15 years, the talented teams of Sweeping Dimensions Cleaning Service have been providing clients all over Chicagoland with high-quality customized cleaning services, in a professional and trustworthy manner. Offering both residential and commercial cleaning services, Sweeping Dimensions has earned a stellar reputation for its exceptional work and superior customer service.

As a company, Sweeping Dimensions is also known for its generosity and its strong commitment to giving back. SDCS is all about empowering the community, investing in people, and working for a better world — including putting a significant focus on using sustainable cleaning solutions and working to clean up our rivers and oceans.

Our Mission

Sweeping Dimensions CEO Lari Diaz is known for her hard work and innovative thinking. When she came to Geek Chicago, she wanted to take some significant steps forward and bring Sweeping Dimensions’ digital presence into the future - including revamping the company’s branding, building a new website, and launching full-suite content marketing, including SEO-focused blogging, social media management, and email.

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How Do Users Engage With Your Site, and What Does It Mean for Your SEO?

Search engine optimization, or SEO, is a process your brand can use to position itself highly on search engine ranking pages (also called SERPS).

In a lot of ways, SEO is one of the most important tools you can use to get future customers to find your business’s information online. It’s also an effective way to keep users coming back for more, and increase the likelihood that your newfound website visitors will be primed and ready to become eager conversions, either right away or at some point down the line.

In short, SEO really does matter. In 2019 and beyond, it’s an essential strategy for businesses of all sizes to have in place.

But, then, this beggars another question: What goes into a successful SEO effort today?

From the jump, it’s important to realize that SEO is a multi-faceted process, and a lot of different elements go into generating search engine success. It’s part art, part science, and part game – and you need to master all three of those buckets if you want to claim your rightful place at the top of the SERP.

Today, we’re going to focus on one part of the SEO formula that often goes overlooked: The user.

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G & G Law Offices - Client Success Story

The attorneys and staff of Chicago’s G & G Law Offices know a thing or two about good business. As small business lawyers with clients throughout Chicago’s neighborhoods and suburbs, G & G works with small business owners just starting out, as well as established organizations with millions in revenue.

As a 21st-century neighborhood law firm, G & G Law is known for thinking outside the box, incorporating technology and automation to make their services more efficient for their clients, while always maintaining a close personal connection and developing lasting professional relationships.

Our Mission

G & G Law Offices needed a brand refresh and a website that spoke to who they were - locally focused, trustworthy, deeply knowledgeable, and truly accessible to business owners at every stage of their professional journey. G & G’s principal, Michelle, wanted a brand that could be easily identifiable, and help promote their pride in being a woman-run business.

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What is Retention Marketing, and How Do I Use it?

What is Retention Marketing, and How Do I Use it? (Source: pexels.com - used as royalty free image)

So you’ve gotten visitors to your site, perhaps thanks to your SEO or pay-per-click SEM campaigns.

But are you keeping them coming back and buying what you have to offer again and again? Are you just churning through users, or building a loyal following of big spenders and glowing referrers?  

While it’s always great to be bringing in fresh leads and acquiring new customers, retaining your existing customers is also a key pillar to increasing the value of your brand. This is what is known as retention marketing - the art and science behind increasing the probability of a customer purchasing from you again.

The Benefits of Retention Marketing

And retention marketing doesn’t just create abstract value, like engagement or brand recognition! It also translates to your bottom line, and in a huge way, at that.

Indeed, by some metrics, it costs 500% more to acquire a new customer than to retain an existing one, and yet a loyal customer is worth up to 10x as much as the value of their first purchase. 

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Gunderson Law Firm - Client Success Story

Based in Chicago’s Roscoe Village neighborhood, the talented attorneys and staff of the Gunderson Law Firm pride themselves on providing their clients throughout the Chicago area with exceptional legal representation and services in the areas of bankruptcy, real estate, and personal injury law.

As principal attorney Michael Gunderson likes to say, this is a firm that is “committed to providing the advocacy you need - without the attitude you don’t.

Our Mission

When the Gunderson Law Firm came to Geek Chicago, our mission was clear. We had to translate this firm’s broad experience, extensive knowledge base, and client-focused perspective into a functional digital presence, one that allowed the Gunderson team to connect with a wide range of clients – including individuals, families, and businesses small and large.

Our approach was multifaceted, and included a branding refresh, a website rebuild, and ongoing multiplatform content creation efforts.

First, our design and development associates oversaw a complete revamping of the Gunderson Firm’s website, including refreshing the firm’s visual branding with a modernized logo and fresh imagery that highlighted the firm’s Chicago pride and true neighborhood roots.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).