Companies often ask us how they can build their online presence out to the fullest extent. While having an accessible website is critical, we're advocates for one particular strategy before all else: content marketing.
According to the Content Marketing Institute, content marketing is on the rise for B2B companies, 54% saying they're going to increase their content marketing budget in 2014.
So why is content marketing becoming the way of the future for online business marketing?
Search Engines Respond Well to Great Content
Think about what you use your search engine most for. Most often you're looking for an answer to some kind of question:
What is the recipe for...? How do I...? What's the name of...? How can I fix...?
This is where content comes in. If your website provides answers to questions that are being asked, it is a great candidate for a search result. Blogs are one of the best ways to answer questions, but you can also bring users in with your products, tutorials, lists, amusing videos, etc.
SEO (Search Engine Optimization) has taken a shift in 2013, particularly with Google's many updates to their search algorithm with Penguin, Panda, and now Hummingbird. While keyword data has now become encrypted, what we do know about search engine success is that generating high quality content is the best thing for search engine success.
Social Media Websites Thrive on Great Content
Everyone has heard of "going viral" - that is, a particular story, picture, or video that becomes massively popular in a very short span of time. I will guarantee you, however, that this doesn't often happen without social media websites being used as a marketing platform.
Good, interesting, informative content deserves to be put out there rather than being waiting for it to be stumbled upon (or, quite literally, StumbleUpon-ed). Instead, getting active in what we call "content marketing" on social media websites is the best way to help people find out about what you're generating.
Content marketing is the Essential Second Step
Whether its YouTube, Facebook, Twitter, LinkedIn, or another appropriate social media site, these websites are largely responsible for making content popular. Getting active on these websites from the ground up takes a little time, but if you follow these steps you can get on your way quickly.
Getting your voice heard above the hubbub is often a process of trial and error, or can be refined in working with a social media specialist. Having a good knowledge of social media mediums gives you a great to put your content directly in front of consumers who will most interested in what you have to say, and thereby generating website hits, new leads, and most likely, new customers.
To Give Your Company a Head Start in 2014, Have a Consultation with a Content Generation Specialist
If you really want to get your company off the ground in 2014, meeting with a content generation specialist is the best way to spend your money. Investing in content generation gets the most bang for your buck, as having an active online presence has become increasingly essential for businesses of any type. Content generation is the best way to give your company a voice during this age of social media popularity.
Send us an e-mail or give us a call, and we can figure out a way to implement a content creation strategy that suits your business.