How to Get the Most out of your Facebook Ads

Many small business owners are curious about advertising on Facebook.  Facebook has over a billion users worldwide, so naturally, it s a platform that has an exceptional base to tap into.

There are ways to optimize your Facebook ads to make sure you are getting the most bang for your buck.  Facebook offers a nice variety of tools and features to tailor your reach, but how do you make them work for you?

1. Good content makes good ads

Advertisements are best displayed when they are marketing some already fantastic content.  What makes your content great will be amplified in advertisement form.  If your content is not-so-great, this aspect will also be amplified in advertisement form.

Take the time to craft meaningful content that you are going to be promoting, be it on your website, blog, newsletter, etc.  Steamfeed describes advertisements as a "tour guide, showing visitors all the cool places, sights and sounds" of your company.  Make sure they're directing curious observers to some sights worth seeing!

2. Create and use an email list for ad optimization

Facebook Ads are best optimized when they work with your own pre-existing email list of contacts.  This list is essentially a tried and tested group of contacts that are already familiar with your company and product line.  If you target these people correctly, their word-of-mouth marketing can easily take your Facebook ad experience to a whole new level of success.

The email list also allows you use designated parameters (in person contacts, contacts who have bought your products, contacts who are in your immediate area, etc) so that you can target your audience with more specificity.


3. Contests encourage participation

Contests are a great way of engaging a community that you may not have made any contact with.  However, the contest has to be relevant to your company in order to make it worthwhile in any regard.

If your company offers knitting supplies, for example, a contest for a smartphone wouldn't make much sense, nor would it appeal to the right crowd of people.  Stick to having contests that will draw types clientele that will enjoy having direct interaction with what your business offers.

4. Engage audiences after the click

Facebook ads are great for the initial click, but don't forget about what your potential clients will do AFTER they click!  Chances are, after someone interacts with your initial ad, they will check out your other platform, so make sure everything is in top working condition.  This includes readying your email blasts, website, blogs, pages, and other mediums alongside the direct link your Facebook ad is focusing on.

5. Stay on top of Facebook changes

Facebook is consistently changing options and algorithms, like their recent change to the business page status update.  Staying on top of the changes will help make your ad experience more effective as well.  Dedicate a few minutes of your day to learning something new about Facebook's experience for business pages, like learning how to better display your Facebook business page for increased viewership, and you'll be a pro in no time.

Unsure of how to start building a Facebook ad for your business?  Send us an email or give us a call, and we'll be happy to help!


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).