New Google Modular Phone Could Cost as Low as $50

New Google Modular Phone Could Cost as Low as $50We recently wrote about Phonebloks, a modular phone concept that allows phone users to customize and replace parts of their phone, rather than the whole phone.  They have partnered with Motorola (Google) to make their concept a reality - known as "Project Ara" - and we're starting to hear really awesome things about it, like that it could cost as little as $50 to own.

A $50 phone?!

Yes, Google wants to release a $50 barebones, customizable skeleton called a "grayphone" that essentially comes with a screen, frame, and a WiFi radio.  Now, we recognize that these parts alone don't make up a great phone, but it is something Google believes will draw in customers.  As Project Ara is fully customizable, users will then be able to switch out and add other parts to make their phone suitable to their needs.  According to Time Techland's interview with Google's Paul Eremenko, users will be able to visit special kiosks with tools and parts to help users build and supplement their own phone.

While this price hasn't been settled upon just yet, as there are still many steps to make before this phone is market-ready, Eremenko says the focus of Project Ara is to make it a great phone, not a profitable one.

The extensive article on Project Ara in Time's Techland is available here.

What are your expectations for Project Ara?  Do you support the idea of a modular phone?  Let us know your thoughts below.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).