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The Benefits of Google+ for SEO

SEO is an ever changing animal, and it certainly is different now than it was in the past (as we've previously written about).  Thankfully, there are ways we can tackle the new challenges of SEO with ease.  Optimizing your business for Google+, according to SteamFeed, is one of the best ways to get on top of the game.

A Quick Overview of Google+

Google+ is a mystery to many small business owners.  Is it a social media site, or something more?  How does it integrate with the rest of Google?  Is it really all that important?

While Google+ may appear on the surface to be a bit social-media esque, in reality it is so much more.  The social and networking aspect of Google+ comes with its integration on Google+ Communities and Hangouts.  The "so much more" aspect of Google+ comes with its direct integration with Google's other platforms (most importantly, Google's Search and Maps functions), and therefore is essential for the promotion of small businesses.

Don't forget: Google is the world's #1 search engine.  Using Google's social network, therefore, is social media and SEO all rolled into one.

Here are some more reason's getting active on Google+ will aid your small business SEO.

Personalized Searches Make Content Approachable

Google+ adds a personal touch to your business profile which translates directly into the way your business is represented on Google searches.  Google+ adds a real-world picture directly next to your link, like so:

As you can imagine, this is a more appealing link for searchers than one without an image.  It subconsciously adds a personal element to an otherwise stagnant text-link, making it appear more meaningful.

In a practical sense, this article will also be linked with your Google+ profile, providing more information about you and your business upon some further inspection.

Your Content Ranks Higher

The social element of Google+ blends into SEO based on interaction with your content.  If your content is "+1'd" and your profile gains a new follower, for example, that content will be higher ranked than other content with similar keywords.  Also, the user that +1'd you will automatically be giving you a little bit more publicity, as the +1'd content will appear to THEIR followers as well.

Greater "Author Rank" Equals Greater Visibility

In this same regard, a term called "author rank" is another element of improved ranking.  Google is moving farther away from actual SEO of content and keywords, and moving towards credibility of content posted by specific authors.  This connects directly to the popularity of your profile on Google+ and your specific interaction with those pages.  In other words, Google is focusing more towards the individual who maintains the content rather than the content itself.

Google+ in SERPs (Search Engine Results Pages)

While your Google+ followers see other people's pages you've ranked higher than others in their SERPs, Google will also show YOUR pages.  This differentiates Google+ from Facebook or Twitter, as neither of these social media platforms have this kind of integration.

Google+ Profiles Show Up Alongside Searches

When you search for a topic that Google knows is directly linked to a Google+ profile, it will show up on the right-hand side of the search.  This is just another one of the many ways that Google+ is half social media platform, half SEO, and 100% useful and complementary in both regards.

Is SEO dead as we know it?

SEO hasn't completely gone by the wayside, but it is changing significantly as Google+ demonstrates.  It is still useful to optimize your website with keywords and do your keyword research, but expanding your skill knowledge base to the social element of SEO we believe will prove invaluable to your business.

Unsure where to start your Google+ development for your company?  Not seeing results?  Don't hesitate to send us an email or give us a call, and we'll be happy to help!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).