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Write a Compelling Blog Title Every Time

Write a Compelling Blog Title Every TimeA great blog article deserves a great blog title to go along with it - and that title can make all the difference between getting your target readers to your page or not.

So, what's the formula for creating a great blog title? Steamfeed has some great ideas sure to pump up your own blog titles with a little more pizazz.

Create a "Swipe File" for Your Ideas and Inspiration

Think of a "swipe file" as your digital brainstorming hub (or, you know, something like a Pinterest board for blog titles).  As you go about your daily web browsing, keep an eye out for particularly catchy blog titles - and add those to your swipe file.

You can create this file on any platform that works best for you - Word, Google Drive (Docs), Evernote, or another simple and clean document storing device.

Revisit your swipe file on a rainy day when you're just not sure what your blog title should be.

Generate Your Own Title With These Rules in Mind

Now that you've got your creative flow going strong, its time to generate a title. Try and stick to these basic guidelines:

  • Simple > Complicated.  Think 60 characters or less.
  • Make it something you'd want to click on.  Use humor, draw on basic emotions, or have it serve to solve a problem.  Immediate recognition and response is your goal.
  • Use a keyword or two (in a natural way) that pertains to the blog content.
  • Avoid deception - don't mislead your reader with a title that is unrelated to the content they are about to read.
  • Communicate the necessity and importance of your content - your reader can't live without it
  • Put your personality in the title - being playful is a plus!

Run Your Title Through a Headline Analysis Generator

Now that you've been able to generate an idea or two for your blog title, run it through a generator like the Advanced Marketing Institute Headline Analyzer.  If will give you an Emotional Marketing Value (EMV) analysis of your title's potency.

If your title falls between 50%-75%, your title is in league with professional copywriters.  If it between 30%-40%, your title is still in good standing.  Anything below 30% you may want to rethink.

In sum?

Successful titles are concise, informative, and interesting.  Don't forget to put in those essential keywords (and don't be afraid of adding a little personality!)

What kinds of blog titles do you enjoy reading? Have any secrets you'd like to share? Drop a comment or send us an email - we'd love to hear from you!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).