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How to Boost Your Company's Presence on Facebook

Facebook can be a relatively frustrating platform for small businesses to gain a following, especially with recent changes in algorithms. It is, however, possible to gain traction by using a little bit of social media strategy with a whole lot of patience. The end product, turning fans into loyal, genuinely interested customers, is worth it.

Here are some ways to generate more genuine likes (and actual "Likes") on your Facebook business page, courtesy of Hubspot.

Optimize your Facebook Page With Search-Friendly Information

A concise, informative "About" section should be a top priority for any new Facebook business page. At a 5 second glance at your "About" section, an intrigued Facebook browser should be able to glean:

  1. What your business offers
  2. Your website URL
  3. Specific information about your business that will intrigue an audience

Search engines will be able to index this information, offer your business page as a search result to interested parties, and help attract more page traffic.

Invite your pre-existing contacts. (Customers, co-workers, friends, family, etc.)

Strengthening the relationships you have already established in real life, either via business connection or personal connection, is a great way to build up your business page from scratch. Your pre-established report will help you ask for "Likes" or reviews without any other expectations.

Invite your friends via Page Manager > "Build Audience" to invite your personal Facebook friends, share the page through your News Feed, or upload a list of email contacts to invite.

WARNING: Be careful to avoid over-promotion to uninterested connections. Try one of these strategies at a time, or different strategies for different groups of contacts, to avoid over-promotion.

Incorporate Facebook in your other communities

Have some success on other marketing platforms? Make your Facebook page obviously available to view to those followers.

Have a physical storefront? Put some stickers in your front page (with Facebook URL).
Have a blog, website, or newsletter? Use some social media plugins from Facebook to make a "Like" a 1-click step.
Have another successful social media platform? Be careful with this one, but every once in awhile, you can drop in a suggestion to check out your Facebook page for more news.

Value creates a crowd

Truly valuable, intriguing content circulates on Facebook. It is important that what you are sharing on your page consistently provides valuable content, as this consistency builds not only interest, but trust over time.

In other words, if you continuously plant seeds of value (content that invites, intrigues, and informs) over time, your readers will begin to trust that you are a company of value. It is from there that you can turn this relationship from business-reader to business-customer.

Use Facebook Advertising For Targeted Attacks

There are a couple of decent opportunities that you can pay for for specific target marketing on Facebook.

Facebook offers a "Page Like Ad" which is essentially a call-to-action for having a new audience "Liking" your Facebook page. They'll throw it up on the News Feed or on a side display ad on the right hand column next to the News Feed.

You can also use their Facebook granular targeting capabilities to help identify new prospects that would be interested in what you have to offer.

Looking for more ways to optimize Facebook?

Here are some other Facebook-related topics that we think you'll enjoy:

Need help improving your company's Facebook presence? Want an edge on your competition? Don't hesitate to send us an email or give us a call - we'd love to help!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).