The End of SEO As We Know It?

The End of SEO As We Know It?Google is making great leaps and bounds in the realm of SEO, and it means good news for small businesses with high quality content. SEO, however, will likely have little to do with the way we've seen it before.

Lets think about how we use Google for a moment. When you search for something, what do you expect to see? Most likely, you're seeking a quality answer to whatever question you're asking.

Google wants to fulfill that need, but they need a way to do it. In the past, sites have been able to overload their content with tips and tricks that bump their page up to the top of the list, despite their actual value, and Google would display their page.

Increasingly, however, Google is seeking to display authoritative, relevant content, and they may have finally tipped the scales. This means that "playing the game" just wont cut it anymore - but quality content will.

SEO then, SEO now

You may remember back in 2013 when Google stopped providing keyword data. Pre-shift, SEO consisted of stuffing webpages with top keywords (and this concept got slightly more complicated over time). Once Google put a stop to keyword data being released, the shock was felt on businesses everywhere.

It is now clear that this initial move was just the beginning of a larger movement seeking to put the damper on SEO tactics that weren't yielding consistently helpful search results (and the cynic would add that it is a broader opportunity for Google to sell their AdWords product as well. Both are true.)

Quality content and website substance rises to the top

After the sobering shift, Google is seeking to pave the roads for high-quality content - content that provides substantial, no-nonsense, authoritative information. Additionally, the longevity of your domain, lack of duplicate content, an organized/efficient site-map, and sheer substance (in terms of page number) give your website a search engine boost.

Where to invest your time and money

The waters of SEO are as murky as ever, and despite what many marketing companies want you to believe, there is no quick way to rise to the top. Building a website steeped with rich, meaningful content takes time to accumulate, and gradually builds a following along with it.

Content creation has been shown, time and time again, to generate website traffic over an extended period of time. Quality content creation provides just what Google is now looking for - authority and viewership. Focus your online marketing strategy towards creating valuable content to move your website in the right direction.

Should we throw out our old SEO tactics altogether?

Of course, there are elements of SEO that we aren't throwing out the window just because Google isn't using them to rank your website. Having a functional layout, clearly articulated language, and centralized topics with keywords all serve to improve the experience for your website consumer once they DO arrive upon your website. These are elements of SEO that improve traffic regardless of a search engine bringing the traffic there or not.

The bottom line?

Google is changing, and this means our perspective as online marketers must change accordingly. Remember that SEO is less tangible now than it has ever been, and there is no such thing as a "quick fix." Focus your efforts towards developing a clean and helpful site rich with high quality content, while creating a following through social media avenues.

Unsure about how these changes effect your company? Looking to improve your content creation strategies? Don't hesitate to send us an email or give us a call. We'll he happy to help!


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).