De-clutter Your Gmail Inbox With Infinite Email Addresses

De-clutter Your Gmail Inbox With Infinite Email AddressesDid you realize that your Gmail address contains many email addresses in one? Gmail, in fact, recognizes many derivatives of your original email address, such as:

Original: [email protected] com =
[email protected] com
[email protected] com
[email protected] com

Adding a period "." anywhere in your original address will still direct mail to your original address, and adding a +word before the @ sign will do the same.

If the email all goes to the same place, you're wondering, what's the point? Built in organizational filters, that's what! Using these simple email derivatives gives you the tools to organize your inbox to the max.

Here's how you can optimize your inbox.

Use "+news" to sign up for newsletters

When you next decide to sign up for a newsletter, sign up using the email address similar to [email protected] com. You can now organize and prioritize all email sent through that email address via label, filter, or more.

How to do it:

    • Search "to:(This email address is being protected from spambots. You need JavaScript enabled to view it.)" in your Gmail search bar
    • Toggle the arrow down to "show search options"

      • Click "Create filter within this search"

    • Select options for how to filter emails sent to this address. (i.e. Automatically skip the Inbox (to Archive the email), automatically mark it as read, automatically apply a Label (News), never mark it as important, etc.)

Give your friends and family VIP status 

Want emails from your friends and family VIP status? Have them send their emails to This email address is being protected from spambots. You need JavaScript enabled to view it. instead of This email address is being protected from spambots. You need JavaScript enabled to view it.. You can heighten the importance of their emails by following the same steps as we listed above, but instead labeling their messages as automatically important, or having a sound play when their emails arrive, and more.

Separate work and personal life with "+w"

If you are the kind of person who's personal email is the same as their work email, you could likely benefit from having a work email filter, like [email protected] com. You can then label this email with automatic traits which will sort it and prioritize it for you (like a special "work" folder").

Gmail filters + IFTTT = Magic

If you haven't already been exposed to the beauty that is the IFTTT service, now is the time to experience it in its delightful marriage to Gmail.  IFTTT (If This, Then That) acts as a trigger service which activates a specific response to a specific action.

By using a specific email address like This email address is being protected from spambots. You need JavaScript enabled to view it., you could set up an IFTTT to turn off your Hue lights at home whenever you get an email from this address. Or you could turn up your Nest thermostat with an email trigger. Or maybe you just want to post your Instagram photos automatically on Facebook, or update your Twitter. The sky is truly the limit with IFTTT + Gmail.

Create a to-do list with +todo

Set up a This email address is being protected from spambots. You need JavaScript enabled to view it. for a makeshift to-do list that you create simply from email subject lines and an automatic sort into a folder. You can have others contribute to this to-do list simply by giving them the email address. To keep things de-cluttered you can, as usual, mark items as "read" or have them automatically archived to de-clutter your inbox.

How do you use your Gmail addresses to organize your inbox? We want to hear from you! Leave a comment below or send us an email.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).