How to Create Sharable Images for Social Media

How to Create Sharable Images for Social MediaImages are a powerful tool for social media sites. Users respond to images more than they respond to text, so it makes sense why digital marketers place a good deal of emphasis on using images to promote your content.

So how to you create images that will successfully market your content? The good news is, you don't have to be a graphic designer to make a quality, sharable image.

Here are 3 great online design tools, recently shared by Social Media Examiner, to help you create some of your own sharable images.

1. Reusable Images Have Layers

Onions have layers. Ogres have layers. And, most importantly, reusable images have layers.

A great way to consolidate your image-building time is to initially create images that are easily reusable. To make an image reusable, we recommend creating your image with something that we call "layers."

Layers break up your image into separate pieces. Say you start with a solid blue background - this will be your first layer. Then you take a text tool, and type a phrase on top of the blue background. This is another layer. These two layers are not immediately glued together, but are separate (and editable) for future use.

In this way, you can create a template for yourself upon which you can replace separate elements to create a unique image every time. Replace the text, background, or other elements as you see fit.

While we use Photoshop as our editing software of choice, there is an online tool called Canva which is built by designers for non-designers. There are free options and paid options available, including photos, icons, and graphics (as well as, of course, the ability to upload your own.)

2. Fonts Can Create Interest (With A Discerning Eye)

Using a variety of font sizes and colors is a great way to elevate an image to the next level.

A user-friendly interface with a huge font collection is PicMonkey. The tool itself is free, while there is also a paid ad-free version with premium fonts and layouts.

You can change background and text colors easily with this app. Like you would see in Photoshop, PicMonkey has the ability to change a font or background color to a specific hex color code, or select a specific color directly from the image with the dropper tool.

While PicMonkey does have a vide variety of fonts and colors, the general rule is to stick to one or two fonts and to one or 3 colors for the image. Otherwise the image will appear too busy.

3. Use Your Phone to Create Quick Images

Want to quickly throw up a quality image on your social media site? WordSwag is a solid mobile-only tool for developing quick notes.

Upload an image from your camera or use one of their preset images for your backdrop. Then add text on top of it. There are pre-created quotes available to you, but you can also create custom text from the menu. You can also create different font styles instantly by selecting their pre-set design options.

From there, you can set this app up much like an Instagram account so that this image is can be shared across your social media platforms directly from the app.

Do you have favorite image-editing software? We want to hear from you! Drop a comment below, or send us an email.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).