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3 Surefire Ways to Attract Clients and Increase Sales With Instagram

You've heard it before, from us -  Instagram is one of the fastest-growing social media platforms around, and a fun, low-pressure way to expand the reach of your social marketing campaign.

With more than 400 million monthly active users, Instagram is one of the best places for your brand to diversify its content and broaden your reach.

With the right strategies in place, Instagram can become one of your top marketing tools to grow a bigger, more engaged client base. But what’s the right way to use it for your business?

Here are three strategies that will help you attract clients, increase sales, and give your business major Insta-results:

Provide Exclusive Content

There is a large chance that those who follow you on Instagram also follow you on Twitter, Facebook, Pinterest, and any other platform you’re regularly active on.

While you may share the same content from across those platforms, Instagram is a different story. If you want to see growth specifically on Instagram, you need to give your audience a reason to follow you. The best way to do this is by offering specialized, Instagram-exclusive content they won’t have access to anywhere else.

Social marketing is all about the idea of community. Users love to feel included or as if they’re part of the inner circle.

Let your audience know you trust them and want them to be a part of what you do. Show gratitude by sharing exclusive deals, giveaways or promotions that can only be accessed by following you. Give them sneak peeks at upcoming projects and glimpses of your business behind the scenes. Make your users feel like they’re a valuable part of your process, and they'll keep coming back for more. 

Talk With People, Not At Them

Don’t just use Instagram as a way to push advertisements. While it’s important to spread the word about your brand, putting too much emphasis on your products or services can end up turning your audience away.

Your goal is to build a relationship with your followers - show them you’re a group of real people, not just a faceless business. Sprinkle bits of your real life in between posts about your business, start conversations that your audience can relate to, share causes that are important to you, and generally use your pictures to provide value outside of what you sell.

In addition, don’t let your relationship be one-sided by constantly talking at your followers. Instead, actually interact with them! Reply to comments and leave your own on posts that you follow. Let your audience get to know you - the real you - as much as possible.

Collaborate With Popular Users

Gain followers by collaborating with those who have already established themselves in the Instagram community. Of course, this is easier said than done, but if you pull it off, there are some serious benefits in store – including a massive uptick in your number of followers.

The key? Don’t wait for someone to approach you. Instead, put yourself out there and start connecting. You never know when a long-shot attempt may lead to a mention or feature on a popular account. Some may also offer to let you “take over their profile” for a day as a guest contributor, collaborate on an Instagram challenge with daily prompts, or offer a special discount exclusively to their followers.

Continue to think outside the box for fun and creative ways to work with others. This can have a huge impact on your business if you connect with the right people.

What’s the bottom line? Instagram is continuing to grow, and its new users are your future customers. Take the opportunity and start exploring Instagram today!  With these three strategies in place, you’re more likely to grow your audience, improve your brand awareness, and increase your sales.

Looking for more help establishing a social media presence for your business? Ready to start generating content that will get shared and organically boost your SEO? Drop Geek a line today! We’re here and eager to help with all of your digital marketing and web design needs.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).