You've heard it before, from us - Instagram is one of the fastest-growing social media platforms around, and a fun, low-pressure way to expand the reach of your social marketing campaign.
With the right strategies in place, Instagram can become one of your top marketing tools to grow a bigger, more engaged client base. But what’s the right way to use it for your business?
Here are three strategies that will help you attract clients, increase sales, and give your business major Insta-results:
Provide Exclusive Content
There is a large chance that those who follow you on Instagram also follow you on Twitter, Facebook, Pinterest, and any other platform you’re regularly active on.
While you may share the same content from across those platforms, Instagram is a different story. If you want to see growth specifically on Instagram, you need to give your audience a reason to follow you. The best way to do this is by offering specialized, Instagram-exclusive content they won’t have access to anywhere else.
Social marketing is all about the idea of community. Users love to feel included or as if they’re part of the inner circle.
Let your audience know you trust them and want them to be a part of what you do. Show gratitude by sharing exclusive deals, giveaways or promotions that can only be accessed by following you. Give them sneak peeks at upcoming projects and glimpses of your business behind the scenes. Make your users feel like they’re a valuable part of your process, and they'll keep coming back for more.
Talk With People, Not At Them
Don’t just use Instagram as a way to push advertisements. While it’s important to spread the word about your brand, putting too much emphasis on your products or services can end up turning your audience away.
Your goal is to build a relationship with your followers - show them you’re a group of real people, not just a faceless business. Sprinkle bits of your real life in between posts about your business, start conversations that your audience can relate to, share causes that are important to you, and generally use your pictures to provide value outside of what you sell.
In addition, don’t let your relationship be one-sided by constantly talking at your followers. Instead, actually interact with them! Reply to comments and leave your own on posts that you follow. Let your audience get to know you - the real you - as much as possible.
Collaborate With Popular Users
Gain followers by collaborating with those who have already established themselves in the Instagram community. Of course, this is easier said than done, but if you pull it off, there are some serious benefits in store – including a massive uptick in your number of followers.
The key? Don’t wait for someone to approach you. Instead, put yourself out there and start connecting. You never know when a long-shot attempt may lead to a mention or feature on a popular account. Some may also offer to let you “take over their profile” for a day as a guest contributor, collaborate on an Instagram challenge with daily prompts, or offer a special discount exclusively to their followers.
Continue to think outside the box for fun and creative ways to work with others. This can have a huge impact on your business if you connect with the right people.
What’s the bottom line? Instagram is continuing to grow, and its new users are your future customers. Take the opportunity and start exploring Instagram today! With these three strategies in place, you’re more likely to grow your audience, improve your brand awareness, and increase your sales.
Looking for more help establishing a social media presence for your business? Ready to start generating content that will get shared and organically boost your SEO? Drop Geek a line today! We’re here and eager to help with all of your digital marketing and web design needs.