The Smartphone Generation is Boosting Media Consumption

The Smartphone GenerationRush hour feels quiet on the CTA these days, everyone glued to their smartphones in one way or another.

It isn't an illusion. A recent report from Business Insider revealed compelling statistics about US Consumer Media Consumption.

While TV, Online, Radio, Print, and Other forms of media consumption have seen decline since 2009, Mobile media consumption is on a steady upward trend, with particular spikes in 2013 and 2014.

Take a look at this recent chart from Business Insider:

Media Consumption Chart (Business Insider)

What does this mean for small business marketing?

The importance of a mobile-optimized website is higher now than ever before. There is now an extremely high chance of your website being access via smartphone or tablet rather than at a laptop or desktop.

Optimizing your website for both computer and mobile devices looks a little something like this. Responsive text boxes and images are just the start of mobile optimization. Companies like ours can help develop your website into a highly functional website with mobile compatibility.

Want to learn more? Don't hesitate to send us an email or give us a call! We'd love to talk.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).