The Basics of Twitter Card Marketing

The Basics of Twitter Card MarketingTwitter recently introduced a game changing tool known as Twitter Cards. You may have heard some buzz about this new social media development, and it is certainly something small businesses can use to boost marketing strategies.

So, what are Twitter Cards all about? Here are the basics you need to know.

The Basics of Twitter Cards

Twitter Cards are a new form of Tweeting that allows users to attach rich photos, videos, and media which direct user directly to your website.

To utilize these enhancements, you just need to add a few lines of HTML to your webpage. From there, when users Tweet links to your content, a "Card" will be attached to the Tweet.

As you can imagine, this is an incredibly lucrative opportunity to saturate the Twitter community with your personal brand.

The Advantages of Twitter Cards

What sorts of bonuses come from Twitter Cards? Here are some of the big ones:

  • Twitter Cards enables your message to stand out to customers by using visual imagery. It optimizes instant engagement, as customers see your image and know immediately whether or not they are interested in your offering.
  • Pricing information is often included
  • Twitter cards offer a direct link to purchasing pages (or another specified page)
  • Fast and easy purchasing/engagement optimized, taking advantage of consumer impulse

The Types of Twitter Cards

There are handful of different Card types Twitter has developed for popular use:

  • Summary Card: This is a default Card. Includes title, description, thumbnail, and Twitter account attribution
  • Summary Card, Plus Large Image: Like a Summary Card, plus a featured image
  • Photo Card: A Card with a photo
  • Gallery Card: A Card highlighting 4 photos
  • App Card: Card sends users to direct app download page
  • Player Card: Card provides playable video, audio, or media
  • Product Card: Card displays product information and direct link to purchasing page

Measure Your Card Success

Twitter has also made it easy for you to track your Twitter Card success rate with a Twitter analytics addition. Twitter analytics include specific url tracking, install attempts, how many times your post has been re-tweeted, and more.

This is particularly useful for small business marketing strategies, as you can easily track the success rate of specific posts. Through a series of trial and error, you will be able to find a formula that works for your company.

Stay tuned for Part 2 of our Twitter Card series!

Questions? Comments? We'd love to hear from you! Don't hesitate to send us an email or give us a call.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).