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Grow Your Company Blog With These 5 Pro Tips

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Traffic. Leads. Hits. Comments. Shares. Reposts. Bookmarks.

There are a barrage of words that we associate with internet success - words that we hope become attributed to our blogs. But how?

As we each forge our pathways through the vast inner-workings of the internet, it can feel like a solo journey, when there are really plenty of other top marketing bloggers from whom we can draw our inspiration. In fact, Hubspot recently reached out to some of the top marketing bloggers (as ranked by Inboundrank) for their tips, and there are some great gems to be mined here.

Take advantage of these top 5 pro tips, as recently outlined by Hubspot, from top marketing bloggers across the web.

1. Consistency is key.

Building an audience requires trust, and building trust requires consistency.

Graham Charlton of Econsultancy agrees that setting expectations around quantity and frequency of your articles is essential in developing a positive rapport with your audience. If you post 5 articles one week and then are silent for a couple months following, it sends a mixed message to your audience.

Econsultancy aims to post 5-7 articles per day. While we all probably can't aspire to such a high frequency, the point is that you make a decision and stick with it. Even if you can only post 1 article a week, then post 1 article a week without question. Your audience will gradually trust that they'll always find something new and interesting on your site every time they come by.

2. Quality over quantity.

Quality content works. Churning out 7 blogs may seem appealing, but when they're each a mere 100 words, riddled with typos, and just kind of boring to read, why bother?

Here's what Dan Sharp of Screaming Frog has to say:

"A couple of really unique pieces of content a month which your audience wants to talk about and share, is much better than forcing yourself to write a couple a week."

Take the time to research and develop content that actually grants genuine value to your client base, and release this content on a timely basis for an optimized blogging experience. 

What makes valuable content? Content that answers questions, artfully informs, or sparks conversation is inherently valuable.

3. Get to know your audience on social media.

Most bloggers start out in deep need of traffic without any idea of how to send an audience there. The best way to figure out what your audience likes is to observe them on their social media platforms.

What problems are your targeted audience facing? What do they enjoy sharing?

Create your content directly out of answers to those questions, and then go back and respond to your audience directly. Build relationships with individuals, and start conversations.

This is what Matthew Woodward (MatthewWoodward.co.uk) strives to do: create genuine relationships with people. This comes out of the principal of social media listening, which puts the "social" back in social media. Instead of posting a link to your blog post over and over again, why not make direct contact with individuals who could find instant value in what you say?

4. Use strong imagery.

There is no greater turn-off than no graphic imagery on your blog (or worse, BAD graphic imagery). Cheesy stock photography looks like, well, cheesy stock photography. And yes, your audience can tell.

Instead, take our advice - invest in some real visual value to your post. Avoid images that your searcher has already seen. If you have access to professional photography or designers, use them. A valuable image can take your blog writing to the next level, and be an enticing way to lure in readers.

5. Define your value, and stick to it.

What is your company really about? What type of value to you bring your audience?

Dr. Dave Chaffey of Smart Insights uses a "less-is-more" approach. Optimize your digital strategy by reporting the need-to-knows, rather than a constant stream of lukewarm information.

Not only will this boost the value of the content that you do share, it will help you develop a voice and solidify your company message over time.

Unsure where to start? Need some guidance? Don't hesitate to send us an email or give us a call. We'd love to help!

Tagged:

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).