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4 Reasons Why You Should Consider the Podcast

4 Reasons Why You Should Consider the Podcast

Chicago is famous for many reasons, but more recently it garnered attention not for a museum or restaurant, but a podcast. Serial, produced by the Windy City’s own WBEZ, took the United States on a wild ride via weekly podcast posts that discussed a murder, the victim, and the offender’s alleged mistrial. (Seriously, if you haven’t listened, do so now.)

Per CNN, more than 40 million listeners downloaded the podcast last year, creating a tipping point for podcast producers and entering this medium into the mainstream.

Content marketers should learn from this frenzy. Podcasts are a multitasking platform that allow people 20-60 minutes to listen to you weekly, and they could be a great way to bring in the storytelling element that your current content is missing. Here’s why you should consider the "low-cost, low-risk" podcast when planning out your digital marketing strategy:

1. Podcasts Are “Push” Audio Content

“Push” content is like a digital newsletter. As soon you produce this form of content, it reaches a targeted audience made of those who want to engage with your content - a “push.” Podcasts offer something different from newsletters, however, in that they are intended for listening on the move. All your listeners need is a smartphone or MP3 player to subscribe.

 2. Generate Guest Content Easily

Want to invite an influencer in your field to create guest content? One of the biggest hurdles might be getting them to sit down and write something, even though you’ve taken the time to build a good rapport.

In this case, writing an article might be too much, but they’re probably open to a 15 minute phone call. Come up with a topic, develop a few questions, and ask your influencer if they would be willing to chat for 15 minutes over phone. Record the conversation, and boom! You’ve got material for your podcast!

3. Podcast Transcriptions = Written Content

You might be worried that your optimized title and meta-description might not be enough to keep your SEO thriving. By providing a transcript of the audio, however, you can use your podcast’s target keywords to provide a solid written transcript of what was said that goes up with the podcast.

And, let’s say you come up with six different questions for your influencer or other interview subject. If you provided a transcript of those six different questions and answers, you’d wind up with six different blog posts and a podcast to boot!

4. The Podcast Process Is Simple

Do you have Garageband? Do you know what Audacity is? Perfect. You have everything you need to create a great podcast.

The editing process is simple through either one of these platforms: Record your conversations, add a short introduction (and maybe some music for polish, but watch out for copyright issues!), listen a few times for hairy spots, and it’s done! Save it as an MP3 file and post it to your site.

Need a little help?

This is where the Geek Chicago team would love to step in. Drop us a line when you’re ready to begin designing a digital marketing strategy that meets the needs of your growing business!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).