5 Reasons You Need to Use Social Media to Boost Your SEO

5 Reasons You Need to Use Social Media to Boost Your SEO (Source: Pixabay CC)

With more than 74% of internet users logging into social media platforms like Facebook or Twitter on a regular basis, social media needs to be a top priority when addressing your SEO issues (Pay lots of attention to Facebook- 71% of adults have profiles on this behemoth website). While it might take a while to get acquainted with these internet offerings, social media can be an invaluable method of reaching your target audience. Here are our top 5 reasons why you need to update your status, freshen up your Facebook copy, and hashtag the workweek away! 

1. It's Not Just About Google

The social media boom came along with something equally as important: the birth of the social search. The internet is changing the way people research products and services. (Maybe you looked up last night's restaurant on Yelp instead of consulting a Zagat guide). The numbers don't lie. Twitter searches hit 1.6 billion in 2011, while Facebook rakes in about 1 billion per day. Your leads are out there - Give them a chance to look you up and 'like' you before the conversation begins. 

2. Google and Twitter Partnership

This year, Google and Twitter announced their partnership. The whole thing might like a buddy comedy for geeks, but it will change the importance of Twitter for good. All of those public tweets from your company are now accessible through Google. 

Need a little cleaning up on Twitter before you start pushing your tweets out into the Googlesphere? We've got an answer for that problem, too.

3. Social Media Increases Organic Leads

So, someone just read that super clever blog post you just hammered out - Wonderful! Now, imagine if that someone shared that with their 1,200 Facebook friends. Boom! This action would be a double-whammy, because it would increase your potential leads and speak volumes about your business' credibility. Make sure you're giving your audience the opportunity to share your content (and make sure it is high quality content, at that)!

4. Your Brand Recognition and Brand Loyalty Matter

Now you've got two super clever blog posts and intend to keep rolling out that high quality content. Hooray! It sounds like you're on the way to creating an image for your brand! By sharing these posts through social media, you can build a loyal audience of followers that seeks out your engaging and relevant material through Google. This, in turn, will boost your search relevancy. 

5. Social Media Helps You Climb the Search Result Ladder

Search for any given company, and you'll see that their social media profiles pop up within in the first few results. Those pages are not only taking up slots that could be filled with competitors, but they are also offering a fuller picture of your company. These multiple pages can provide you with space to post images from your team's volunteer weekend with Habitat for Humanity or that hilarious meme that your programmer made earlier this morning, making your company accessible, fun, and relevant. 

Need some extra support as you embark on your quest for improved SEO through social media? Shoot Geek Chicago an email to reach us (and sign up for our newsletter to stay in touch.)


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).