No matter what your line of business, social media marketing (SMM) is a low-cost, high-reward way to connect with your audience online, leading to increased traffic to your site and - with a little skill - a slew of brand-new leads.
But besides just reaching out to new users, spreading your message on social media can be a great way to connect with users and customers on an emotional level. Creatively telling your unique brand story and forging real relationships are the backbone of effective social marketing; they turn customers into friends and partners, creating brand awareness and loyalty that are invaluable for your company.
Here are five surefire to ways to boost your brand awareness with social media:
1.) Have a Strategic Focus
Each social network has its own set of unspoken marketing rules and standards of etiquette. Don’t expect to dive into every social network right away. Instead, focus on the social media platforms that are right for your business. For example, if your product is extremely visual, look into Pinterest. If you’re going to be spreading a lot of news and responding directly to customers, focus on Twitter and Facebook first. Know your product and service and choose the sites that will connect you with your ideal audience – you can expand your reach once you’ve mastered the basics.
2.) Be Engaged
No one wants to talk to the person at the party who’s just shouting about his own accomplishments and refusing to listen to what anyone else has to say.
Social media is a two-way street and you must give in order to get. Interact with your customers by asking questions or responding to their comments. Don’t forget that you’re connecting with real human beings; treat them the way you would like to be treated.
3.) Keep Your Content Balanced
Remember that unwelcome party guest who’s just talking about himself all the time? Wouldn’t he be a little bit more likable if he talked about others’ good news or fresh ideas once in a while?
Your social media presence should not just be a constant stream of self-promotion. Instead, keep a balanced feed to lessen the grating effect of the hard-sell; position your brand as knowledgeable and trustworthy by mixing up your own content with shares from other relevant, high quality sources. And once you start to engage, there’s a good chance that other companies will take notice and start sharing the love themselves, promoting your best content through their channels.
4.) Be Creative
Social media is still a relatively-new and under-explored territory, and the options with it are virtually limitless. Don’t get trapped in a traditional marketing copy black hole. Take advantage of social media’s options to diversify your content with images, polls, quizzes, and other fun flourishes that make you stand out in a sea of competitors. The more fun you are to engage with, the more likely users are to click through from your social page to your landing page.
5.) Look Into Paid Advertising
Sharing your content organically is a great way to introduce yourself to new users and increase your brand recognition; strategically use paid advertising to target your audience and really seal the deal. For help getting started, check out our handy primer on how the tools behind Facebook advertising can work for your business.
Have any more questions about social marketing? Looking to start generating sharable content for your pages? Geek is here to help! Drop us a line when you’re ready to take your business’ online presence to the next level.