Search engine optimization, or SEO, is a process your brand can use to position itself highly on search engine ranking pages (also called SERPS).
In a lot of ways, SEO is one of the most important tools you can use to get future customers to find your business’s information online. It’s also an effective way to keep users coming back for more, and increase the likelihood that your newfound website visitors will be primed and ready to become eager conversions, either right away or at some point down the line.
In short, SEO really does matter. It’s an essential strategy for businesses of all sizes to have in place.
But, then, this beggars another question: What goes into a successful SEO effort today?
From the jump, it’s important to realize that SEO is a multi-faceted process, and a lot of different elements go into generating search engine success. It’s part art, part science, and part game – and you need to master all three of those buckets if you want to claim your rightful place at the top of the SERP.
Today, we’re going to focus on one part of the SEO formula that often goes overlooked: The user.