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5 Ways to Get More Engagement on Social Media Right Now

Facebook’s algorithm has been changing – and it’s all anyone who cares about social media marketing seems to be talking about!

(Well, that, and all of the major social media PR crises and data privacy issues that have seemingly dominated the news cycle.)

For marketers – and brands who rely on Facebook to reach new audiences, retarget their existing clients, and build up loyal followings – Facebook has long been king. Next to Google, it’s the largest digital marketing platform by a wide margin, soaking up more attention (and ad dollars) than just about anywhere else on the internet.

As such, many businesses who want to expand their outreach online find themselves having to play by Facebook’s rules, even when it comes to marketing on other social networks, like Twitter and Instagram. And those rules just seem to keep changing.

The Ever-Changing Facebook Algorithm

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How to Build Your Forever Website

How to Build Your Forever Website

In real estate, a lot of buyers dream of their “Forever Home.” It’s a place where they can live… well… forever! It’s a consistent, lifelong investment and source of equity. It’s something that owners can pass on to their children or grandchildren years down the line.

In short, a Forever Home is about stability and security. And it doesn’t just apply to real estate and families. In fact, your brand can have a Forever Website. And it’s easier to build and maintain than you might think – as long as you think and work strategically.

Want to create the unique site that’s comfortable, accessible, and, above all, valuable for your brand? Here are four important things to keep in mind as you craft your Forever Site:

Include a CMS for Your Content

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3 Surefire Ways to Attract Clients and Increase Sales With Instagram

You've heard it before, from us -  Instagram is one of the fastest-growing social media platforms around, and a fun, low-pressure way to expand the reach of your social marketing campaign.

With more than 400 million monthly active users, Instagram is one of the best places for your brand to diversify its content and broaden your reach.

With the right strategies in place, Instagram can become one of your top marketing tools to grow a bigger, more engaged client base. But what’s the right way to use it for your business?

Here are three strategies that will help you attract clients, increase sales, and give your business major Insta-results:

Provide Exclusive Content

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Does Your Department Need a Content Strategy?

It’s time to separate “content” and “content marketing.”

Because, while they often get lumped together, it’s important to realize a fundamental truth: Content is a vital and valuable tool for every single part of your business.

Traditionally, content marketing is thought of as the cornerstone of all inbound marketing strategies. Essentially, the thinking goes, you create and distribute unique, branded content in order to cultivate a situation where your potential customers come to you. In the end, this helps you generate more traffic and hotter leads – with a fraction of the effort and at a fraction of the cost of more traditional marketing methods.

We’re not here to tear into content marketing and its role in inbound; in fact, it’s our bread and butter here at Geek. We know full well that content marketing works.

What we’re here to say today is that it’s important to consider all of the other ways that you can put content to work for your organization, at every level of your company and at every step of the buyer’s journey.

Because, you see, content isn’t just about marketing. It’s about sales. It’s about retention. It’s about client management. It’s about PR. It’s about recruiting. It’s something that every department can use to their advantage, starting right now.

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Is Your Site Indexed on Google? Here's Why It Matters

Is Your Site Indexed on Google? Here's Why It Matters

We’ve talked again and again about the benefits of SEO. Crafting high quality content, perfectly primed to capture the eyes of curious search engine users, is a surefire way to increase your website traffic, bolstering your chances of retaining hot leads and creating conversions.

But before you post a blog and call it a day, it’s important to ask yourself one key question: Do the search engines you’re trying to target even know that your site exists?

The internet is a vast repository of information, so a lot of us naturally take for granted that everything we post is automatically filed away and given the same standing as the other content already housed online. This assumption isn’t wrong, per se, but it is a little misguided.

Having a website that really succeeds with search engines all comes down to understanding just how Google, Bing, and Yahoo actually catalog and present their data. Let’s explore a little bit of the science behind the search, before breaking down the simple steps that will help ensure your website gets the attention it deserves.

How Do Search Engines Find and Evaluate Content?

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Hey Copywriters, Here's the Scientific Trick to Boosting Productivity

Hey Copywriters, Here's the Scientific Trick to Boosting Productivity (Source: Pixabay.com - used as royalty free image)

Every copywriter has their own little secrets to success – maybe they need to have just eaten a spoonful of peanut butter or have their laptop at a perfect distance. Maybe they need to write first thing in the morning or they can’t even think about starting a blog post or sending a perfect Tweet until the dead of night.

But did you know there’s a scientific way to help boost a writer’s productivity? It’s true, and we learned the secret through this great HubSpot blog post. So, what did we take away? 

Marketers, here are a few ideas on how to find the ideal time to produce your content:

Get to Know Your Ultradian Rhythms

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How to Create a Call to Action That Really Stands Out

How to Create a Call to Action That Really Stands Out

You’ve got an incredible product. You’re producing high-quality, SEO-focused content on a regular basis. You’ve got a solid social media marketing strategy in place. That’s all well and good.

But how do you ultimately turn curious visitors into paying customers?

The answer is a strong call to action. Let’s explore what a call to action does – and how you can maximize your own to start turning visitors into leads:

What is a Call to Action?

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Five Easy Ways to Diversify Your Content Marketing Right Now

Five Easy Ways to Diversify Your Content Marketing Right Now

Creating original content is the rigid, indispensable backbone to any successful digital marketing campaign. It’s the must-have element that funnels coal to power the social media furnace, that gives the tenuous elements of SEO something to hang from, that turns your email newsletters into clickable little Christmas presents glowing in an inbox.

Look, we realize we just mixed a lot of metaphors. But that’s also kind of the point! While your brand should be generating and sharing compelling content, what specifically qualifies as “great content” has never been more free or open to interpretation. And that’s a very, very good thing.

While blogging will always be number one in our book, it’s not the end-all or be-all anymore. As marketers and designers and engineers – hell, as poets and artists and daredevils and mavericksthere’s never been more opportunity to experiment with fun, engaging new ways of reaching your audience and guiding them through your conversion funnel.

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The Value of SEO: How Search Can Benefit Your Business

Graph highlighting the benefits of SEO

What is the value of SEO? 

To answer that question, it helps to understand what SEO is all about. For businesses of all sizes, SEO - shorthand for “search engine optimization” - means executing a strategy to help position your website highly on search engine results pages, or SERPs. It’s about making sure that your brand is visible to searchers who turn to Google or Bing looking for general information, specific answers, or a local service provider. 

SEO is a complex and ever-evolving process, which involves many moving pieces - like audience research, keyword analysis, industry research, content creation, backlink building, page optimization, and technical website improvements (to name just a few parts of our typical day). 

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10 Essential Elements of Brand Storytelling

10 Essential Elements of Brand Storytelling

Brand storytelling existed long before the rise of social PR. Even in the earliest days of marketing, branding was as much about telling stories and creating a connection with your audience as it was about the hard sell.

But since the rise of social media and modern SEO, brand storytelling has changed: Now, it’s all about connecting your audience with one another. It’s about being real and accessible, rather than bragging. It’s about using all of the new media opportunities at your disposal to show, rather than tell.

In short, crafting a compelling narrative around your company is essential for drawing in new readers online and helping to turn them into loyal users. But how do you get started?

Thanks to marketing guru Pam Moore’s “Social Zoom Factor” podcast, here are ten of the essential elements to shaping your brand story:

1.) Be You, Be True

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).