Facebook’s algorithm has been changing – and it’s all anyone who cares about social media marketing seems to be talking about!
(Well, that, and all of the major social media PR crises and data privacy issues that have seemingly dominated the news cycle.)
For marketers – and brands who rely on Facebook to reach new audiences, retarget their existing clients, and build up loyal followings – Facebook has long been king. Next to Google, it’s the largest digital marketing platform by a wide margin, soaking up more attention (and ad dollars) than just about anywhere else on the internet.
As such, many businesses who want to expand their outreach online find themselves having to play by Facebook’s rules, even when it comes to marketing on other social networks, like Twitter and Instagram. And those rules just seem to keep changing.