“Genius is one percent inspiration and 99 percent perspiration.” – Thomas Edison
Widely regarded as the father of modern electricity, Thomas Edison was a relentlessly prolific inventor, and is considered to be one of the most important engineers in American history. So it’s a little bit reassuring to read that such a significant figure sometimes struggled with his productivity and creative output.
We know how it feels to be burnt out, tired, or otherwise unproductive – and we’re willing to bet that you sometimes feel the same way. Like there aren’t enough hours in the day? That no matter how much you accomplish, you’ll never actually manage to polish off your “to-do” list?
Whenever feelings like these creep up, it can be easy to retreat from what needs to be done, and instead fall back on that old, reliable stand-by – procrastination.
“Why force it, if the creative juices just aren’t flowing?” you ask.
“Isn’t it better to wait,” you may well reason, “until I feel that big, creative second wind?”
These feelings are completely natural. But when it comes to your content marketing efforts, they could be dangerous.