When it comes time to get serious about an inbound marketing strategy, many brands start to hesitate, or lose heart. On one level, we understand their worries – launching a comprehensive and multi-faceted digital marketing strategy can be a daunting undertaking!
In particular, we’ve heard – and assuaged – one concern from many different parties over the years (even among other professionals in our own industry). It goes a little like this:
“Can my content actually directly generate revenue? Is creating content only good for spreading my brand messaging, or can I actually expect it to create conversions and sales?”
The answer? Of course your content can create direct value in the form of conversions – if you’re creating the right kinds of content!