Is your website primed for lead generation and conversions? Let’s dive in and talk about what this important question really means - and how you can take concrete steps towards generating more leads right now.
Conversions: A Major Part of the Digital Marketing Puzzle
When all parts of your digital marketing strategy are working in harmony, something amazing happens. Your website is well-designed and responsive. It hosts stunning, informative content, which you amplify over email and on social media to extend your brand reach. Your on-page and off-page SEO are on-point, generating consistent, quality traffic to your site. Everything operating like clockwork - that’s a beautiful thing.
But even in cases like this, it’s still possible that you’re not seeing the conversion rate that you might be hoping for. And at this point, worry sets in.
After all, you may be thinking, what use is all of this traffic and brand engagement if people aren’t actually signing up or buying anything?
That’s a common worry - and the cause might not be as cut-and-dry as you (or your digital marketing team) would like it to be.
The reality is that a lot of inbound and outbound marketing strategies are about drawing eyes to your brand - and that’s where they end. For some marketing companies, their reasoning is that their job is done. They got eyes to your site - now it’s up to you to make the sale.
We take a different stance. Instead of adopting this walled-off approach, where your marketing efforts and the look, feel, and flow of your website are separate, we feel it’s important to think about content holistically - not just as a marketing mechanism, but also as a way to ease visitors down your conversion funnel, where they make the transition from being a curious lead to a hot prospect.
With that said, it’s important to recognize that getting users to your site is one thing; generating conversion is something else. But a lot of the same tactics that you use in your SEO-focused writing, social media campaigns, and other digital marketing efforts can also be put to work on your website, helping get new leads from call-to-action, to landing page, to that all-important email or form-fill.
Optimizing Your Website for Conversions