2019 is going to be a big year - particularly in the world of search engine optimization, or SEO.

Already this year, there are trends and narratives taking shape in the SEO realm. On Google and other search engines, changes and developments, big and small, are starting to have an impact on search engine results pages (SERPS). Audience tastes and techniques are changing. New technologies are gaining a foothold.

Bottom line? If your brand is considering starting with SEO in 2019, or fine-tuning the approach you already have in place,  it’s important to keep an eye on all these developments as they come up. Knowing what lies ahead for SEO could make all the difference when it comes to getting your business the traffic and conversions you need - or else, getting left behind.

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Check out our most recent training webinar on reputation management for real estate agents.

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There are a lot of ways to craft the perfect headline for your content. We’ve told you about some of them - like evergreen marketing - before, along with ways to make your blogs and multimedia more shareable. 

But there are also smaller, more subtle nuances you can use to make your content even more appealing to new readers. There are a number of key words that we use every day, for instance, that are sure to trigger emotional responses – and engagement – in your target audience.

Want to know a few? Social media psychology architect Wade Harman offers one scintillating idea: When you’re writing headlines, the most powerful words to draw in readers are “the five Ws.”

What are the 5 Ws? Why should you use them in your next headlines? We’ve got a few ideas to get started. In your next title, be sure to include…

Who

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Air purifiers can be incredibly powerful and useful devices to use around your house - but can they be truly sleek and appealing, as well as functional?

Up to now, you’d be hard pressed to find the words “stylish” and “air purifier” in the same sentence. But the Blue Pure 411 Air Purifier promises a sleek look and a compact size, without sacrificing any of its efficient air cleansing capabilities.

The petite but powerful air purifier device holds a three-part system, which can capture 99 percent of airborne odors and particles.

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If you find yourself overwhelmed by the number of contacts in your phone, some of whom you may not have called or texted in months, Cinder: Clean Your Contacts could just be your new favorite app.  

This extremely practical, utility-style app boasts a Tinder-like functionality. Users will essentially be able to scroll their exhaustive contact list, and swipe left (to flag for deletion) or swipe right (to keep) on each of their contacts. The strategy is to make sorting through your contacts as fun and seamless as possible.

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Calling all Android gamers! No longer do you need to feel held back by the oversimplified controls offered up by your smartphone’s screen. The Razer Raiju Mobile is here to help “level up your mobile gaming performance.” This sleek portable gaming controller syncs with your mobile device and comes packed with “full-fledged advanced features to give you the ultimate competitive edge,” according to Razer’s website.

Think of it as a powerful console controller - for your Android phone.

The powerful controller boasts responsive, tactile hardware that looks sharp, including an ergonomic, multi-function four-button layout, which allows users to program button commands to fit their preferences.

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Finding reliable help when it comes to managing money and investments can be hard to come by, especially for free. That’s why, if you’re looking to start investing without a ton of experience or overhead, the Robinhood app should be high on your list of possible solutions.

Robinhood isn’t your average stock app. On top of buying and selling stocks, you can also use the app to invest in ETFs (exchange-traded funds) and options, and trade cryptocurrencies including Bitcoin and Ethereum. Users can look forward to a cash management component that’s coming down the pipeline.

You won’t have to worry about unwanted data collection from your stock portfolio. Robinhood uses a state-of-the-art security program and encrypts your portfolio information to ensure only you control your investments. The app also protects up to $500,000 of securities and is a member of the Securities Investor Protection Corporation (SIPC).

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Stainless steel, soap - three words you might not have expected to ever see used in one sentence. But, Kikkerland’s Magic Soap will quickly change that, and could just change your perspective on what makes soap, soap!

This kitchen gadget could be a lifesaver for anyone who wants to keep their hands clean and odor-free, especially while in the middle of mise en place for a particularly pungent meal.

Aimed at those who are sensitive to strong scents, the stainless steel Magic Soap aims to neutralize the smell of hard-to-rid odors from tasks like chopping onions and garlic.

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Not sure how to increase the data security and battery life of your phone? Bouncer, a new Android app, might have the solution.

Bouncer helps to limit your shared location permissions on your phone by using an accessibility service that “activates when you grant a permission and gives you the option to remove it.”

The app basically lets you customize permissions for each individual app on your phone and gives each permission the go-ahead only while you’re in the app. Once you exit out of the app, Bouncer will immediately delete the permissions you’ve granted.

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In an age of fake news and clickbait content, authenticity for your brand on social media is is more important than ever. It may sound like a no-brainer, but there are missteps you can take that can turn consumers off, and stop your next customers from choosing to engage with you online.

But what does brand authenticity even mean when it comes to business?

Defined by the Journal of Consumer Psychology, brand authenticity refers to:

“the extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves.”

The meaning is right there in the name: if your content marketing and social media efforts remain authentic, people will recognize you. The more they recognize you, the more likely they’ll be to engage with you. The more they engage, the more likely they’ll be to recommend you to friends and followers. We could keep going!

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