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Emily Post Meets the Facebook Post: Business Etiquette for Facebook

Emily Post Meets the Facebook Post: Business Etiquette for Facebook (Source: Wikimedia CC)

"Literally." "Like." "Epic." 

Are you word nerds out there squirming yet? 

Everyone (like, literally everyone) can think of a misused or overused word that drives them crazy. For us here at Geek, it might be the word "legit." (As in, "That taco place was really good, like, totally legit," or, "Last night's show was legit.") 

It's in moments like these where we think back to our favorite line from The Princess Bride.

One genuinely legitimate way to use the word "legit," however, is when you're talking about your business' Facebook page. When users look up a business online, there's a good chance that they're using this social media site to find information.

That being said, having a Facebook page makes your business more legit and gives you a chance to interact with your consumers while expressing your product or service's usefulness. 

Here are our top 6 "dos" and "don'ts" when managing your professional Facebook page:

1. Don't put a profile where a page belongs. 

Yes, perhaps this is level one Facebook knowledge, but make sure that you know the difference between the two: Profiles are for people and pages are for businesses. Make you sure you're following this distinction to get the most out of your Facebook use. 

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5 Ways to Start Using Streaming Video for Your Marketing

5 Ways to Start Using Streaming Video for Your Marketing

The landscape of social media is changing – away from text posts and updates and to GIFs, autoplaying clips, and, above all, live video.

We may not be heading to a textless future just yet, but that doesn’t mean that video isn’t here to stay; views on social media are up across the board, and Facebook is making a massive push to prioritize streaming video content on users’ feeds – and spending a pretty penny advertising it, too.

Is your brand ready to keep up? Like Snapchat and Instagram before it, live video is a major step forward – but one that lines up with the core tenets of digital marketing that we’ve always taught to our clients. The medium is changing, but the message doesn’t have to.

Here are five easy, low-pressure ways for your brand to start putting live streaming video to work right now:

Give Viewers a Peek Behind the Scenes

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Using a Story to Create Conversions

Using a Story to Create Conversions

When it comes time to get serious about an inbound marketing strategy, many brands start to hesitate, or lose heart. On one level, we understand their worries – launching a comprehensive and multi-faceted digital marketing strategy can be a daunting undertaking!

In particular, we’ve heard – and assuaged – one concern from many different parties over the years (even among other professionals in our own industry). It goes a little like this:

“Can my content actually directly generate revenue? Is creating content only good for spreading my brand messaging, or can I actually expect it to create conversions and sales?”

The answer? Of course your content can create direct value in the form of conversions – if you’re creating the right kinds of content!

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How to Create a More Consistent Content Strategy


“Genius is one percent inspiration and 99 percent perspiration.” – Thomas Edison

Widely regarded as the father of modern electricity, Thomas Edison was a relentlessly prolific inventor, and is considered to be one of the most important engineers in American history. So it’s a little bit reassuring to read that such a significant figure sometimes struggled with his productivity and creative output.

We know how it feels to be burnt out, tired, or otherwise unproductive – and we’re willing to bet that you sometimes feel the same way. Like there aren’t enough hours in the day? That no matter how much you accomplish, you’ll never actually manage to polish off your “to-do” list?

Whenever feelings like these creep up, it can be easy to retreat from what needs to be done, and instead fall back on that old, reliable stand-by – procrastination.

“Why force it, if the creative juices just aren’t flowing?” you ask.

“Isn’t it better to wait,” you may well reason, “until I feel that big, creative second wind?”

These feelings are completely natural. But when it comes to your content marketing efforts, they could be dangerous.

The Importance of a Consistent Content Marketing Strategy

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Is Your Website Design Right for SEO?

For any brand concerned with generating new clients or retaining existing ones, nothing is more important than getting discovered on search engines. Across industries, the simple fact is that most of your prospective customers are starting their journey with Google, Bing, or Yahoo.

To reach these invaluable searchers, it pays to invest in search engine optimization, or SEO; this is our handy shorthand for the artistry behind getting your site to rank highly on search engines. And, believe it or not, SEO begins with your website itself!

Home to your contact info, content, and more, your website is foundational to your SEO success. Look, feel, function: All of these matter when it comes to ranking on search engines and encouraging fresh organic traffic to visit your site.

Of course, we could spend hundreds of thousands of words talking about great web design and development. For the sake of your eyesight, we won’t be getting too technical here. (If you want to skip straight ahead to chatting about the nitty-gritty, don’t hesitate to give us a call.)

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How Do We 'Grade' SEO Success?


Historically, one of the biggest selling points for search engine optimization (SEO) has been that brands with a successful strategy will end up on “the first page of Google.” And while there is, perhaps, some worth to this claim, it’s largely an obsolete idea – to say nothing of the fact that there never really was a “front page” of Google.

You see, today, both searchers and search engines are more sophisticated than ever before. Users are employing more targeted search terms, conducting more site-specific searches, and searching with tools like voice search, which weren’t mainstream even a few years ago. Meanwhile, search engines themselves evaluate sites based on more criteria than ever; Google has also changed the look, feel, and function of its search engine results pages (SERPs) with new features like Featured Snippets and Knowledge Graphs.

What this means, from a practical standpoint, is that different searchers are going to see different SERPs every time, based on a wide variety of criteria – specific search terminology, location, individual search history, and so on.

With this in mind, the “first page” of Google seems like even more of a fairy tale; everyone’s first page – or, more accurately, their initial search results – will be different, every time. So how can you gauge your brand’s SEO success today?

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The Five Most Important Things You Can Do to Get Future Customers to Your Website

Have you heard of Google Panda? No, it's not a mascot. In fact, Panda was a change made to Google's search results algorithm all the way back in 2011, with the goal of helping to eliminate low-quality sites from searches, while having higher-quality sites appear at the top of the search.

Ever heard of it? You’re not alone if you haven’t.

The fact is, Google and its peers in the search engine sector are consistently updating and refining their algorithms and web crawlers, helping redefine the ways in which users search the internet for e-commerce options and content – and how they find their way to your brand.

Whether that means factoring in mobile devices, updating search engine ranking pages (SERPs) with Knowledge Graphs and Featured Snippets, or taking aim against “blackhat” tactics like keyword stuffing, Google has long been a vital gatekeeper for businesses, either helping to guide internet users to your site – or send them into the arms of your competitors.

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3 Digital Marketing Lessons from Santa (and 1 from Krampus)

Ho, ho, ho!

It’s that time of year again. The air has turned cold, sleigh bells are jingling, presents are being put into stockings with care… We could go on, but you probably get it!

It’s the holiday season, which means that the man in the big red coat will soon be flying around the world with his trusty reindeer, delivering presents (and a few lumps of coal) to kids everywhere.

And while some of our adult readers may have stopped believing in Santa Claus, there’s still something about his spirit that’s downright infectious – particularly for digital marketers! Don’t believe us? Well, it’s true!

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Reputation Management for Nonprofits and Charities

There’s an old saying that says, in essence,

“Do good and good will come back to you.”

When it comes to digital marketing for nonprofits, charities, and NGOs, we think that “doing good” should be a guiding ethos.

Whether you’re providing food or shelter to communities in need, raising funds after a disaster, or campaigning for a more just and equitable society, you’re out there changing the world for the better – and your good works deserve to be recognized and amplified.

And, after all, the more you put your messaging out there, the better the chance that you’ll be able to recruit new volunteers, gather more donations, and further extend your reach.

As we’ve discussed before, digital marketing is one of the single most effective ways that you can help spread the word about your organization – and one of the most crucial elements of successful digital marketing for nonprofits and charities is online reputation management.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).