What is Reputation Management, and How Do I Get Started?

What is Reputation Management, and How Do I Get Started?

Did you ever a parent, or maybe an employer, warn you that once something goes out on the internet… it’s there forever?

In a lot of ways, this actually true, and not just a parental scare tactic. The information that makes it out there about your business, both positive and negative, can have a lasting impact on your brand.

Today, the open nature of the web has made it easier than ever for users to find all sorts of information about you and your business online, for better and for worse. And while this is great when it comes to passing along your brand’s quality content and spotlighting positive reviews, unfortunately, the web is also a great place for anonymous users and strangers to spread false or malicious information, or leave negative reviews that could have lingering ramifications for your business.

That’s where reputation management experts come in! Let’s take a look at just what reputation management means in our digital age, and why our team’s expertise can do wonders for your brand:

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3 SEO Questions You're Not Asking, But Should Be

SEO. You know it stands for “search engine optimization.” You know it’s about securing the top spot on Google search results. You know that lots of businesses of all sizes have used it to generate traffic, secure leads, and make sales.

That’s a lot to know – but it’s not the whole story.

Recognizing this, lots of business owners search out information on SEO, whether online or in conversations with digital marketing professionals. This is an important first step if you’re deciding whether SEO is right for your brand, and we applaud anyone who’s doing it!

But here’s the thing: Sitting down with an SEO pro is a little like visiting a doctor. It’s vital that you’re honest and realistic about everything. And, above all, your future success may come down to knowing the right questions to ask.

Wonder no more! Here’s some insight into three major SEO questions you may be too nervous to ask:

“Is the Field of SEO Changing?”

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The Secret to a Great SEO Headline

Search engine optimization (SEO) is the process of getting your brand to rank highly on Google results pages – and a successful strategy is equal parts art and science.

If you pull off the tricky balancing act, you may hit gold. Brands who have implemented SEO strategies successfully boast higher rates of organic traffic, better conversion rates, and greater brand reach than those that have no such strategy in place.

On the other hand, getting SEO to take off can take time and patience – and if you’re not getting it right, your investment could amount to less of a result than you may have hoped for.

Here at Geek Chicago, we believe that the key to any great SEO campaign is a thoughtful and well-executed content marketing strategy. Creating your own branded website content - including blog posts, images, and other multimedia – is a surefire way to lure new audience members to your site, where they can become valuable leads with just a little bit of guidance.

And successful content starts at the top – with a great headline.

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The Five Most Important Things You Can Do to Get Future Customers to Your Website

Have you heard of Google Panda? No, it's not a mascot. In fact, Panda was a change made to Google's search results algorithm all the way back in 2011, with the goal of helping to eliminate low-quality sites from searches, while having higher-quality sites appear at the top of the search.

Ever heard of it? You’re not alone if you haven’t.

The fact is, Google and its peers in the search engine sector are consistently updating and refining their algorithms and web crawlers, helping redefine the ways in which users search the internet for e-commerce options and content – and how they find their way to your brand.

Whether that means factoring in mobile devices, updating search engine ranking pages (SERPs) with Knowledge Graphs and Featured Snippets, or taking aim against “blackhat” tactics like keyword stuffing, Google has long been a vital gatekeeper for businesses, either helping to guide internet users to your site – or send them into the arms of your competitors.

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How to Create a Call to Action That Really Stands Out

How to Create a Call to Action That Really Stands Out

You’ve got an incredible product. You’re producing high-quality, SEO-focused content on a regular basis. You’ve got a solid social media marketing strategy in place. That’s all well and good.

But how do you ultimately turn curious visitors into paying customers?

The answer is a strong call to action. Let’s explore what a call to action does – and how you can maximize your own to start turning visitors into leads:

What is a Call to Action?

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3 Digital Marketing Lessons from Santa (and 1 from Krampus)

Ho, ho, ho!

It’s that time of year again. The air has turned cold, sleigh bells are jingling, presents are being put into stockings with care… We could go on, but you probably get it!

It’s the holiday season, which means that the man in the big red coat will soon be flying around the world with his trusty reindeer, delivering presents (and a few lumps of coal) to kids everywhere.

And while some of our adult readers may have stopped believing in Santa Claus, there’s still something about his spirit that’s downright infectious – particularly for digital marketers! Don’t believe us? Well, it’s true!

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Boost Organic Traffic With These 5 Smart SEO Tactics

Despite what you may have heard over the years, SEO is still here to stay.

In fact, in an era of inflated marketing budgets and boundless technical innovations, the art of maximizing your presence on search engines matters more than ever.

The long and short of it all is that SEO is still vital for spreading the word about your business, particularly if you’re trying to connect with local audiences. It’s one of the most consistent ways to drive traffic to your site, increasing your brand’s visibility and helping to generate warm leads over time.

But – and, we know, there’s always a “but” – just thinking about SEO won’t make it start producing results for your brand. Instead, you need to understand SEO – what it does, how it works, and what types of audiences it will bring to your site.

For one thing, it’s vital to understand the type of audience driven to your site via search engines – which digital marketers call organic traffic. In simplest terms, organic traffic refers to the volume of visits to your site that come through queries on search engines.

And now, more than ever, it’s important to recognize that your organic traffic consists of hyper-local audiences, mobile users on the go, and people looking for quick solutions to complex problems. These are all users prime for conversion – if you know how to help guide them into your funnel in the first place!

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How Do 5-Star Reviews Affect Your SEO?

Businesses of all sizes, from across many different industries, can benefit from turning their attention to generating and curating positive reviews, as part of a process that we call online reputation management.

Time and again, studies have highlighted the remarkable power of positive reviews. For instance, did you know that 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews? Or that brands typically see a 5-9% increase in revenue by improving their Yelp rating by just one star?

And one of the most important benefits of cultivating and sharing glowing reviews is (almost) as old as the internet itself. We’re talking about our geeky bread and butter: search engine optimization, or SEO.

What do positive reviews have to do with search engine success? Where do stars and SERPs overlap? How does getting more five-star reviews equate to greater rates of organic traffic – and more conversions – for your business?

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Launching a New Website? Don’t Forget to Check These 10 Key Elements Off Your List

Website Launch Checklist

It’s hard to overstate the importance of having a website for your brand. Today, your next customers are connecting with businesses and doing their product research online, via search engines, review platforms, and social media networks - which can all help funnel users directly to your personalized landing page. 

Having a unique, handcrafted website that is functional, responsive, and optimized for search engines can go a long way in helping your business stand out from the crowd. Your brand website is also a powerful marketing tool. It’s your calling card, your elevator pitch, and your sales funnel, all rolled into one. Your website can help your brand reach new audiences on search engines like Google, and help convert curious visitors into lifelong customers. 

If you’re nearing the end of your website design and development process, you’ve probably been over all this - and then some! You’ve talked about design. You’ve discussed creating compelling calls to action and functional conversion tools. You’ve thought long and hard about the importance of UX. 

Now, it’s time to move into the last phase, and start fine-tuning your site so it’s ready to launch. It’s time to look over the little details, to make sure your website is going to appeal to audiences, and rank highly with search engines. Before your site goes live, it’s also important to start planning for the future, and develop a strategy for all of the maintenance, performance, and security tasks to come. 

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Looking For Leads? Start With Your Content!

Looking For Leads? Start With Your Content! (Image Source: Wikimedia Creative Commons User Felixibel)

We've defined the importance of quality content on this blog before. Long story short? We believe that creating high quality content can help your business truly stand out on search engines and social media - making content creation the single most important thing you can do to get customers to your site.

But before you get cracking on that latest blog post, it would help to make sure it’s primed and ready to add value for your business. It’s important to always create content with a strategy. You should take time to identify the specific goals of your writing, and organize it in a way that will let you accomplish your chosen goal - whether that’s to expand your brand reach, to retain your existing clients, or, perhaps most important of all, to attract warm leads.

A lead is a party interested in your product, who is also able to eventually make the purchase. Sounds pretty critical to the success of your brand - let alone your content marketing - right?

Let’s look at how you can create content that helps you gain leads, from two different angles. First, we’ll dive into how you can make sure that you’re reaching an audience that’s eager to hear from you, and ready to sign on the dotted line (or at least fill in that lead capture form).

Then, we’ll focus in on the types of creative content you can craft to help sway different audiences, guiding them down your conversion funnel and helping create real value for your brand.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).