App of the Week - HomeCourt

At the time we’re writing this, March Madness is just winding down, and the NBA season is fully gearing up. That’s good news for basketball fans looking for incredible action on TV or in the stands. But it also got us thinking about our own hoop skills - and trying to find solutions and tools that could help us step up our game, in the Geekiest way possible.

That’s where HomeCourt comes into play.

If you’re looking to improve your basketball game in an easy and stress-free way, HomeCourt could be your new favorite sports-oriented app.

Created by former Apple engineers and backed by basketball aficionado investors including Mark Cuban, Jeremy Lin, Steve Nash, and Sam Hinkie, HomeCourt is a seamless way to start tracking and improving your fundamentals, no fancy equipment or screaming coaches required. Instead, all you need is the gear already hanging out in your gym bag - your smartphone, that is!

As FastCompany helpfully describes it, HomeCourt functions as a “virtual trainer," which can track your layups and solo shots through your phone or tablet’s camera. The app uses A.I. to read your shots and will give you the ability to view your videos in slow motion, or break down your moves as individual still images for further analysis.

Think of HomeCourt as your own personal skills coach and practice log, rolled into one. You can use the app to track different aspects of your stats, ranging from jump height to shot angle, so that you can catch what you need to improve on, and what you’re already doing correctly. You can use the app to monitor your dribbling, and also tap into its reserves of interactive drills, backed by the power of A.I-assessment tools.

While the app is free to download in the Apple apps store for iOS devices, users will need to pay a $5 monthly subscription fee to access some features. There are also higher pricing tiers for even more serious players and coaches, who need even more cutting edge functionality for themselves or their team.

Do you have any apps and gadgets you’d like us to check out at Geek Chicago? We’d love to hear from you! Interested in staying up-to-date on all the latest and greatest in Geek speak, from gadgets to apps to digital marketing? Make sure to check out and follow our team on Facebook and Twitter to keep the conversation going.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).