Need Outside Content to Share on Social Media? Try These Curation Tools

Need Outside Content to Share on Social Media? Try These Curation Tools.

If you’re going to attempt any sort of social media marketing, then it’s important to realize that finding and sharing outside content is just as vital to your success as crafting your own.

While building your own brand narrative and showcasing your products with original content is the backbone of all digital marketing, drawing inspiration from outside sources in your field is a great way to get started and find what works for your industry; once you’ve started sharing your own handcrafted content, mixing in outside sources is also an effective way to diversify your feed, foster relationships with thought leaders in your field, and position your brand as an active, plugged-in member of the online community.

With that said, we also recognize that scouring the internet for fresh content all the time is hard. That’s where content aggregation and curation tools come in! Here are four Geek-approved content curation tools perfect for social media marketing beginners:


When Google Reader announced they'd be shutting down, we made the switch to Feedly – and we never looked back. Compiling and formatting assorted RSS feeds, Feedly is an excellent one-stop shop for aggregating the news stories and articles that matter the most to you, based on sources, topics, and keywords that you control.

Use Feedly’s clean, minimalist interface to quickly read the stories it aggregates in your unique collections, then easily share your favorites across a variety of social platforms at the click of a button; you can also sync up Feedly with a social scheduling platform like Buffer or Hootsuite, allowing you to slot in and share content at a later time of your choosing.

Even better? Feedly’s basic features – which should be enough for most individuals – are free to use; you can also upgrade to a “Pro” version for just $5 a month, or add team collaboration tools for $18/month.


What’s that in your pocket – is it all of the fascinating, relevant content that you’re saving to share for later? It is if you’re using this service, which allows you to easily save articles, videos, and other web content directly to a private personal to view and share later; once you add something to your pocket from one of its 1500 supported apps, it’s yours forever.

Best of all, you can access your saved content from your web browser or your phone; you don’t even need an internet connection to access what you’ve pocketed!

Ready to collect, read, and share the best of the web at your convenience? Getting started with Pocket is totally free!


When your social feeds start to feel a little too overwhelming, Storify is there; it’s the perfect antidote to the clutter and noise of a busy Twitter timeline or Facebook feed, allowing you to hone in on the stories and topics that matter most to you and your brand.

In addition to aggregating tweets and social posts to create fresh, reusable content assets, Storify makes it easy to keep tabs on unfolding news stories or ongoing topics, letting you quickly search and filter social content – including text, photos, and videos – from sources across the web.

Storify is free to use; you can also request a demo for the more advanced Storify 2, which emphasizes customization and end-user engagement features.

We’re now approaching the upper ends of the content curation world with, a platform that allows you to not only discover, curate, and share content based around selected keywords, but to easily embed your favorite content to your own website and monitor the ROI from your content sharing strategy.

Because of its additional features, is a bit pricier than content aggregation apps like Feedly; individuals looking to make use of can get started for free, and are able to link up two social accounts and one topic page, or personalized content hub. To make more “scoops” and gain access to more advanced features, you can upgrade to a professional or business grade account for $29/month or $67/month, respectively.

Have any questions about curating content for social media? Want to start generating valuable, lead-generating multimedia content of your own? The Geek team is here to help! Drop us a line today to get the conversation started.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).