Mobile Devices Used for Shopping, Now More Than Ever

More smartphone and tablet users are beginning to shop through their mobile devices.  According to an article in Online Media Daily, 84% of mobile device users reported to have used their device for shopping within the past 30 days - a 5 point increase from last year.

"Mobile shopping", according to Nielsen data, encompasses purchasing a product, researching a product, finding a store, checking prices, reading or writing a review, use a shopping list, or commenting on social media websites about purchasing.

Within this percentage, gender is split relatively evenly (although women are more likely to shop online than men).  Purchasers are typically younger (under 45 years old) and earn lower to middle incomes, though high income earners are more active shoppers and make up 35% of the field.  The percentage of households with income under $50,000 a year using mobile devices for shopping has spiked, coming in at 21% - up 8% points from last year. 

According to a study done in the Pew Research Center last month, 34% of American adults own tablets, and 56% own smartphones - a majority.

What these numbers mean to us is, put quite simply, it is important for businesses to have a workable mobile presence alongside a fantastic online presence.  We anticipate these numbers to continue climbing, as smartphone and tablet technology continues to become more affordable and usable.

Does your website work on a mobile device?  Does it show up on preexisting shopping apps?  Need a place to start?  Send us a message or give us a call.

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).