The Death of EMail... or Is It?

The Death of EmailThe impending doom of email has long been anticipated, especially with the omni-presence of social media sites like Facebook and Twitter.

The rumors of email's death, however, are still greatly exaggerated.

According to DashBurst, email is still the preferred method of communication by most companies, and 94% of Americans older than 12 say they still use e-mail regularly. It remains the most direct way for companies to reach their customer, 64% of companies indicating that their organizations investments in e-mail are expected to increase in 2013. This isn't that surprising, considering e-mail generates a 2X return compared to other channels - every dollar spent on e-mail in 2011 yielded a $40.56 return.

So, how do you create engaging emails?

Here are 5 tips from Dashburst.

  1. Be Trustworthy
    1. Use trustworthy marketing platforms, such as MailChimp, Constant Contact, and Awber.
    2. Maintain transparency. Be honest and accessible.
    3. Always have an unsubscribe button (as it is required by the CAN-SPAM Act of 2003)
  2. Be Conversational
    Your email shouldn't feel like an advertisement. Add personal touches (fresh, original content is the most fantastic way to do so - like on your blog!)
  3. Be Relevant
    Make sure your information is informative and worthwhile. Your audience should know what you're offering, and what it is that you do well.
  4. Be Coordinated Across Channels
    Have your email easily reachable/sharable with other networking channels, including social media sites (like Facebook and Twitter) and direct sharing (email forwards and word-of-mouth).
  5. Be Strategic
    Have a goal and a message with your campaign. Send them out with a purpose to maintain clarity.

Check out this infographic from Dashburst. Looks like e-mail is still very much alive!

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).