Your Email is Your Brand - How Your Email Address Could Be Losing You Business

What does your business email address look like? Is it something like - [email protected][.]com? [email protected][.]net?

While names like this seem fine on the surface, using email addresses like this for your company can easily cause your company to lose business.


Your company email is directly linked to your company's brand name and reflects on your professionalism. As small business owners many of us have learned that the image you project to your clients will make-or-break your success. When you communicate virtually with potential customers, you want to ensure that you are connected with your company brand through and through.

This means NO

Here's an example. A potential customer has found 2 businesses that offer the service that they want.

Company A's email: [email protected][.]com
Company B's email: [email protected][.]com

Which one of these seems like a more legitimate company? In almost all cases, the client will pick company b. With company b, their email domain IS their company, which presents a strong air of legitimacy. Their email bears no trace of third-party commercialism. Their email says "I'm a representative of Windy City Yards".

The AOL address says "I'm a guy who does yard work and I set up an email address for free." It leaves the consumer on the other end to question the size of the organization, the seriousness of the service provider, the dependability and staying-power of the service provider. If you aren't willing to pay $10 for a domain name for your email address, I'm not sure I'm going to sign a one year services contract with you.

But...does this mean I can't use the services my email company already provides?

Not at all! Most email providers are able to sync up with your company domain, allowing you to continue using services you know and love while displaying your professional brand.

How To Create Your Professional Email Brand:

  1. Buy a domain (We like Dreamhost and CheapDomain); it's typically somewhere around $10/year - it can be as cheap as $3, and you shouldn't be paying more than $12.
  2. Link up your domain with a free email service ( is a good choice, and provides a cool new integration with Skype. And just added IMAP support. We also like Gmail for organizational purposes, but know that it is an extra $5/month for an apps account)
  3. Turn on an "out-of-office" message on your old e-mail account, notifying clients of your new email address
  4. Temporarily forward emails from your old account to your new one.
  5. If you're looking for a way to organize and prioritize emails right as they come in, consider using a free organizational service like
  6. Enjoy!

It really is that easy. If you need any help getting started, send us an email or give us a call - we'll be happy to assist you.

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).