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Search Engine Optimization for Nice Guys

Image by Jeff Moriarty - http://www.flickr.com/photos/moriartys/Search Engine Optimization (SEO) for Nice Guys is my more politically correct, or at least less NSFW title I've chosen to slap on my attempt to drive you to check out SEO for Non-Dicks, from Matt Gemmel's blog.  

In essence, Matt says you can achieve high search engine ranking by heading down two divergent paths - (1) game the system or (2) play fair and generate valuable content.

His tips include such standards as:

  • Use descriptive URLs (web addresses) that contain the article's title.  
  • Make sure page title (that's the <Title> tag) matches the article title.
  • Make your links descriptive, like learn more about everyday technology, rather than click here to read our blog. 
  • Most importantly, create rich, original, and meaningful content on a regular basis... something we struggle with around here at Geek.  (Its hard to be everything to everyone, you know?)

Gemmel derides dickish SEO, and one technologist/trainer in particular:

..this entire side of internet marketing and promotion makes me sad - and a bit angry. I fully acknowledge the value of, and need for, actual SEO; I just think that in many cases, the tactics employed under that title would better be described as Search EngineManipulation or even Abuse.

Matt Gemmel is a blogger and an iOS an Mac OS X developer in Scotland.  You can read more about how to succeed in SEO with ethics on his blog. 

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).