Hey Copywriters, Here's the Scientific Trick to Boosting Productivity

Hey Copywriters, Here's the Scientific Trick to Boosting Productivity (Source: - used as royalty free image)

Every copywriter has their own little secrets to success – maybe they need to have just eaten a spoonful of peanut butter or have their laptop at a perfect distance. Maybe they need to write first thing in the morning or they can’t even think about starting a blog post or sending a perfect Tweet until the dead of night.

But did you know there’s a scientific way to help boost a writer’s productivity? It’s true, and we learned the secret through this great HubSpot blog post. So, what did we take away? 

Marketers, here are a few ideas on how to find the ideal time to produce your content:

Get to Know Your Ultradian Rhythms

You may have heard about circadian rhythms, but ultradian? These are the biological cycles that make up our day: Through a combination of hormones, cardiovascular activity, and metabolic processes, our ultradian rhythms influence, and even regulate, our bodies’ energy, mood, and cognitive abilities, or our ability to think effectively.

Our ultradian rhythms move in 90-minute cycles. We have a peak period of ultradian performance – where our minds are naturally energized and firing on all fronts, boosting our productivity – followed by 20-minute healing cycles, which can be thought of as energy troughs.

So what’s the idea? We’ll perform our best writing, editing, and general thinking when we’re at an ultradian peak. For this reason, it’s best to work in 90 minute increments, with 20 minute breaks, since it doesn’t make sense to push yourself during a time when your mind and body need to reset.

But when should you schedule those 90-minute bursts?

Use Your Ultradian Rhythms to Determine Your Most Productive Times of Day

Now, it’s important to note that everyone’s rhythms operate on slightly different timelines. Peak and rest periods are as unique as our personalities or fingerprints, and they may be affected by circumstances like caffeine intake or sleep habits.

Another important note? Not all ultradian peaks are equal: Each 90-minute cycle may not give us the same level of productivity, and our energy may be highest early on, and wane with each subsequent cycle. On average, we tend to have a morning peak around 8 a.m. (this is the highest peak of the day for many), a mid-day peak slightly before noon, an afternoon peak around 2 or 3 p.m., and a slight “dinnertime” peak just around 6 p.m.

But will this work for you? Chart on your normal workflow and habits for a few days, and try to determine when you have the greatest amount of energy, and what time of day you have the fewest number of distractions. Ideally, try to find the point when those two factors line up the best, and carve out 90 solid minutes to write!

With a little trial and error, we’re sure you’ll find the time that works for you, leading to higher productivity, greater creativity, and better content. And the good news? The more you make carving out a writing time a habit, the better your results will be – because of neuroplasticity, your brain will adapt and adjust, making it better equipped to help you write whenever you’re ready.

Of course, there’s another way to ensure that your site stays SEO-optimized with high quality, consistently-updating content; Hire a digital marketing firm skilled in delivering exceptional results. That’s where we come in! Drop Geek a line for all of your content creation, digital marketing, and web design needs today. We're here and ready to help launch your business into the future. 

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).