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How To Promote Your Facebook Contest

How To Promote Your Facebook Contest

A contest can be a great way to grow an internet audience and invite followers to take part in your marketing strategy. Once you've decided to hold a giveaway or offer prizes to your fans, it's time to start promoting! Here's how to get the job done: 

Create a Personalized Email Experience

Use your digital newsletter to reach out to your audience and introduce your contest. Talk about what inspired it, who's included, and, of course, the prizes involved. Make sure you highlight why the free product or service is useful and why it's coming from your business. 

Integrate the Contest Into Your Content

Make sure that you're also discussing the contest on your blog. If you're holding the contest for special number of days ("31 Days of Halloween," etc.), bring in a countdown to alert readers to the number of days they have left. You can recycle the content from your blog and newsletter between the two and update accordingly!

Embrace the Pop-Up

Give your audience a few seconds to get acquainted with your site, then offer some cheery information about your latest contest. Get their attention by cutting straight to the chase: What can they win and when?

Try Out a Facebook Ad

We've written about getting the most out of your Facebook ads before, and our advice still rings true:

Chances are, after someone interacts with your initial ad, they will check out your other platform, so make sure everything is in top working condition.  This includes readying your email blasts, website, blogs, pages, and other mediums alongside the direct link your Facebook ad is focusing on.

Create a Sense of Urgency Via Social Media 

Use social media to make your announcements and persuade your followers to share the contest with others. Offer convincing and urgent information about the product or service being offered, while bringing in compelling visual content with solid shareability

Sound a little complicated? 

This is where the Geek Team would love to step in! We'll help you develop and execute a personalized digital marketing strategy suited to the specific needs of your business. This email address is being protected from spambots. You need JavaScript enabled to view it. when you're ready to get started!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).