For every business with a “pay-per-click” search engine marketing campaign, working with AdWords is a must. An advertising service run by Google, AdWords allows your business to set up ads to run on the search engine and in its advertising network. Largely based around keywords, AdWords lets your business set up a budget for advertising so that you only need to pay when your link is clicked.
What you may not know about AdWords is that you can set up many of its features to run more or less automatically with AdWords Scripts.
How do AdWords Scripts work?
Think of Scripts as a sort of assistant for your search engine advertising campaign. AdWords Scripts can help you keep track of your keyword data and perform automatic updates.
What kind of updates? By setting up AdWords Scripts, you can schedule some common tasks to run automatically, freeing you up to focus on other aspects of your marketing campaign. You can use Scripts to schedule your bids to change automatically, for example, or set up a script to allow for automatic reporting, giving you frequent and up-to-date data to help inform your marketing decisions.
Even better, you can link up AdWords Scripts with other services, like Gmail or spreadsheets, to streamline your data gathering and reporting into one smooth process.
Why should I be using Scripts?
Running a successful search engine marketing campaign can take up a lot of time and energy; setting up a script can give you some of that valuable time back!
Without AdWords Scripts, you have to spend time updating bids, entering keyword information, and researching and compiling data for reports. With Scripts, all of these tasks become automatic, set up to run on your schedule based around parameters you set.
And the custom, frequent data reports you get through Scripts can be an invaluable tool to help you get the most out of your marketing efforts; you can check on the metrics that show which of your keywords are working and where your bids are doing the most good.
As an example, try setting up your AdWords Scripts account to automatically generate a spreadsheet tracking your ads’ quality score and position of keyword performance.
We can’t make any promises, but we think you’ll find it helpful to have a report sent automatically to your inbox, allowing you to review and refine your campaign as you see fit.
Looking for more of the industry secrets behind SEO and pay-per-click marketing? Ready to start solving your search engine woes with quality content? Drop Geek a line! Our team is here to help with all of your digital marketing needs.