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How to Stand Out on LinkedIn With Visual Content

How to Stand Out on LinkedIn With Visual Content

While not as ubiquitous as Facebook or as buzzed-about as Twitter, LinkedIn is still one of the most important social networks around. By providing a vital hub where marketers and other professionals can network online, users can create connections and receive tips that may turn into new jobs, new opportunities – and new leads.

And while some may still see LinkedIn as just another spot to upload your resume and call it a day, the platform offers so much more than that. If you’re not using the powerful visual and multimedia tools available on LinkedIn, you’re missing out on a fun, easy way to make yourself and your business stand out to an audience eager to connect.

Here are five visual tools sure to help your LinkedIn page really pop:

1.) Optimize Your Profile Picture

You’d be surprised how many LinkedIn users apparently don’t feel bothered to include a headshot – it’s one of the most common mistakes we see on the network.

Including a personal photo puts a face to a name and will help you stick out in people’s minds. Make sure your photo is reflective of the message you’re trying to send with your summary and the rest of your profile, and let the picture be reflective of who you really are as a person. One picture is worth a thousand words – and a thousand first impressions.

One last tip: Try to make sure the picture you upload is 400x400 pixels for an ideal fit.

2.) Add a Background Photo to Your Profile

Did you know LinkedIn now allows background images for even further customization? Like your profile pic, use the background image to send a positive first impression of who you are and what you love. Use it to promote your current company or brand, show off a side of your hometown, or give a sense of your ideal workspace.

If you have a premium account, you can select an image from the LinkedIn image gallery; if you’re uploading your own image, keep in mind that 1400x425 is the recommended size.

3.) Brighten Up Your Summary and Experience

Moving down your profile, LinkedIn also allows you to add visual and multimedia content to your “Summary” and “Experience” categories. You can embed videos, PowerPoint slides, PDF files, and photos directly into each. Simply click the “Add Media” button and find the appropriate category. You can upload files directly, or link to content hosted elsewhere (like an article on a webpage or a video hosted on a site like YouTube) by including a working URL.

4.) Make Use of SlideShare

A few years ago, LinkedIn acquired SlideShare, a content sharing platform. Now, you can use its best features for your LinkedIn profile, creating, uploading, or sharing visually appealing presentations with just a few easy steps.

After uploading to SlideShare (which is accessible under the “Interests” tab on your header), you can easily display your presentations on your LinkedIn page, giving your viewers access to content that highlights your offline design skills and know-how.

5.) Add Flair to Your Shares

If you’re already using LinkedIn’s Publisher platform (which lets you write and share content within LinkedIn itself), you know that the last three articles you shared automatically appear on your personal profile. To add some visual panache, give your Publisher articles strong header images that reflect their content and visually underscore your personality and brand.

And you don’t need to stop adding personal touches there! Remember, LinkedIn is a site about networking – and networking is always more effective if the people you’re trying to reach get a sense for your real, authentic self.

To that end, share photos – of client meetings, company outings, or special office events –by clicking “Upload a Photo” or by uploading through the LinkedIn mobile app. Any photos you add automatically appear in the “Recent Activity” section of your profile, giving your page a personal touch and visual pop. But remember, any images you upload should be work-appropriate and reinforce your professional brand, not detract from it.

Want some help creating engaging, highly shareable content for LinkedIn or any other social network? Want to launch a full-scale digital marketing strategy but don’t know where to start? That’s where we come in! Drop Geek a line for all of your content marketing, web design, and reputation management needs today. Our experienced team is here and happy to help.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).