How to Use Images to Guide Your Reader's Eye

How to Use Images to Guide Your Reader's Eye

Like mapping out your keywords, the deliberate placement of specific images throughout your blog can steer your audience's gaze towards the parts you want to emphasize. Visual content is already a boon for SEO, but you can take your content production to the next level by using these three kinds of images:

1. Angled

Of course, all images have a particular angle (even if those angles are 90°). In this case, however, it's important to use images with slants to your advantage. For example, a photo that makes the eye travel in a downward angle could be used to point out your business' contact information or newsletter sign up. An angle that draws the eye to the right could point out archived blog post titles. Giving your reader's subconscious subtle direction like this is a great way to encourage their engagement without demanding it. 

2. Eyes

Imagine that you're at a restaurant and you see a man at another table staring at the doorway. You're bound to turn and look, right? Visual content also works this way. Use the gaze of those featured in your photographs to drive your audience around your website. 

This even applies to social media! Rotate images that encourage clicks through Facebook and Instagram albums by using the direction of eyesight to propel your viewer. 

3. Arrows and Pointers

When in doubt, point it out. Using arrows and pointers might be an obvious trick, but it works. Think of these as road signs for your content, as they clearly and blatantly direct your reader exactly where you want them. 

Use programs like InDesign or Photoshop to get creative with these types of icons. By using icons, you can easily make images your own (provided you're using them legally) and reinforce the theme of your website. When it comes to web design, small details have a large impact! 

Sound a little time consuming?

If you need a little steering when it comes to digital marketing, the Geek Chicago team would love to help! We'll help you develop a strategy that suits the needs of your growing business! Drop us a line or sign up for our newsletter!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).