YouTube: The New TV?

Image courtesy of Flickr user USB:"We're the new TV", claims YouTube.  As of March of this year, Google cited YouTube as drawing one-billion unique viewers a month.  It is with this fanbase that YouTube is launching what The Verge calls a "full assault on traditional television."  Having already teamed up with Vice Media and Machinima, paid channels, and we can certainly anticipate the rise of more channels of this type on YouTube.

YouTube is campaigning heavily to advertisers, using stats such as the recent Nielsen finding that YouTube reaches more viewers within the 18- to 34-year-old range in the US than any single cable network.  They also submit that YouTube is an experience completely unique to the television, inherently more "authentic" in the sense that it provides a voice to "Generation C" (the connected generation).

Is YouTube the new TV? Does your business have a presence on the world's second largest search engine?  Do you need to advertise on YouTube too?

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).