We’ve had a great year here at Geek! And as we start to look ahead to the changes to marketing and technology coming in the months ahead, we also wanted to take a look back at some of our favorite articles from the past year.
“How to Create a Great Digital Newsletter”
Lots of businesses use digital newsletters, but not everyone is using them the right way. In this guide, we bring you the inside scoop on how to craft the perfect newsletter by cleaning up your copy and focusing on accessibility. Read on – and why not subscribe to our newsletter, while you’re at it?
“How to Begin a Marketing Campaign on Pinterest”
Though we tend to think of social media in terms of Facebook, Twitter, and Google, there are opportunities for savvy marketers everywhere you look. In this handy how-to guide, we get you started on the road to using Pinterest to spread your brand story and bring more users to your site.
“5 Exciting Changes Coming to Content Marketing”
Content marketing is our specialty here at Geek, and we love to keep you abreast of all the exciting things happening in the field with articles like this, which counts down some of the biggest changes to content marketing strategies we saw this year, from a greater focus on visual content to the new rules of social media etiquette.
“6 Ways to Get More Shares on Social Media Without Galling Readers”
Social media is as important to your marketing campaign today as SEO and traditional advertising. We love bringing you the ins and outs on making your content shareable with pieces like this, which gives some practical ideas for successfully spreading your message on Facebook and Twitter, from refining your headlines to picking the perfect visual for your posts.
“Your Site on Mobile: Why Smaller Screens are a Big Deal”
Did you know that 80% of Internet users own a smartphone, and that 1.2 billion of them are getting on the web on their mobile devices? As we head into the new year, now is the perfect time to make sure that your site is optimized for use on tablets and smartphones. To get you started, we created this helpful primer on why your brand needs to think mobile.
Have a favorite piece of content that didn’t make our list? Why not drop us a line to let us know? And as we move into 2016, remember to reach out to Geek for all of your digital marketing and communications needs.
Thanks for reading along with us this year! We’ve got a lot more to come in the months ahead. From our family to yours, have a happy and healthy New Year!