Our Favorite Blog Posts of 2015

Our Favorite Blog Posts of 2015

We’ve had a great year here at Geek! And as we start to look ahead to the changes to marketing and technology coming in the months ahead, we also wanted to take a look back at some of our favorite articles from the past year.

Throughout 2015, we’ve written on everything from QWERTY keyboards to the truth behind Facebook ads. Here are some of our favorite blog posts of 2015:

“How to Create a Great Digital Newsletter”

Lots of businesses use digital newsletters, but not everyone is using them the right way. In this guide, we bring you the inside scoop on how to craft the perfect newsletter by cleaning up your copy and focusing on accessibility. Read on – and why not subscribe to our newsletter, while you’re at it?

“How to Begin a Marketing Campaign on Pinterest”

Though we tend to think of social media in terms of Facebook, Twitter, and Google, there are opportunities for savvy marketers everywhere you look. In this handy how-to guide, we get you started on the road to using Pinterest to spread your brand story and bring more users to your site. 

“5 Exciting Changes Coming to Content Marketing”

Content marketing is our specialty here at Geek, and we love to keep you abreast of all the exciting things happening in the field with articles like this, which counts down some of the biggest changes to content marketing strategies we saw this year, from a greater focus on visual content to the new rules of social media etiquette.

 “6 Ways to Get More Shares on Social Media Without Galling Readers”

Social media is as important to your marketing campaign today as SEO and traditional advertising. We love bringing you the ins and outs on making your content shareable with pieces like this, which gives some practical ideas for successfully spreading your message on Facebook and Twitter, from refining your headlines to picking the perfect visual for your posts.

“Your Site on Mobile: Why Smaller Screens are a Big Deal”

Did you know that 80% of Internet users own a smartphone, and that 1.2 billion of them are getting on the web on their mobile devices? As we head into the new year, now is the perfect time to make sure that your site is optimized for use on tablets and smartphones. To get you started, we created this helpful primer on why your brand needs to think mobile.

Have a favorite piece of content that didn’t make our list? Why not drop us a line to let us know? And as we move into 2016, remember to reach out to Geek for all of your digital marketing and communications needs.

Thanks for reading along with us this year! We’ve got a lot more to come in the months ahead. From our family to yours, have a happy and healthy New Year!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).