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Sharing is Caring: How To Make Your Content More Sharable

Sharing is Caring: How To Make Your Content More Shareable (Source: Pixabay CC)

Imagine that you've invited all of your friends over for dinner and sat them down to a meal that you spent the day preparing. As they begin to reach for the food, you suddenly realize that there are no serving utensils at the table. Some of your buddies look a little squeamish as the less shy folks dig in with their bare hands. Nevertheless, most of the food winds up being left behind and your party a bit of bust. You're left with a reputation as the hostess with the...um...nice intentions? 

Your Business is That Party 

You can think of your site's content as the spread at this dinner party and your social media as the serving utensils. If you don't provide your readers with a chance to serve up your new blog post and share it with the world, how do expect your audience to grow? Here are our favorite strategies to ensure that your social media is functioning at high level as you kick off your campaigns:

1.Give Your Facebook and LinkedIn Posts Check-Ups

Nobody likes sharing a post that looks sloppy on their personal page. It's embarrassing and makes your business look bad. Try sharing one of your own posts and make sure this shared content clearly conveys a titlethumbnail image, and description (metadata). 

You can use the Open Graph editing functions on Facebook and Twitter to fix these elements on your posts if they're presenting issues.

If you're one of the many who are left scratching their heads over how to use LinkedIn, this LinkedIn 101 for Business Professionals is a great place to start.

2. Implement a Twitter Handle

When it comes to the world of 140 characters, you are your Twitter handle. Add your business' Twitter handle to the end of all of your tweets so you can track where your posts go and engage with your followers. People want to engage with your business and feel appreciated for participating, and this gives you a chance to build those relationships. 

3. Start Pinning

Among Millennials, Pinterest use is growing at a faster rate than both Snapchat and Instagram. And, because there are also plenty of ways to optimize your boards for increased SEO efficiency, we think it's a great way to begin a social marketing campaign on Pinterest.

You can also use powerful images to harness the value of a thousand words. Let your pins tell a story about who runs your business and where you want it to go.

Whether you're just starting to find readership or looking to experiment with different methods of producing content, social media should be the first place you look. If you have questions along the way, follow our newsletter or drop us a line

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).