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Help with Social Media Marketing is Imperative

A recent Business Insider article featured an image from a recent Buddy Media event, depicting just how out of hand the social media space has become.

Social Marketing Landscape

As a small business owner, how does one hope to stay on top of the current tools, let alone the daily changes of importance? 

One can't.

What about something as simple as "where should I put my online advertising dollars?" Did you know the average click-through rate for an internet ad is .1 percent?  Facebook's results - 1/2 that, .05%.  How about Google Ad Sense?  Quadruple the web average, .4% click-through.  Check out this infographic, the source of my statistics.  Google ads are 8 times more effective than Facebook!

The truth is, most businesses don't need to understand all of this.  They don't need all the stats, but they do need to understand their own analytics.  How much am I spending on online ads?  How many are successful?  What's my return when they work?  Which ads are most effective?  To what messages or campaigns are my target audience responding?

This sounds intimidating, but all any small business needs is a little assistance to help keep it simple.  At some point, perhaps full-time help is warranted, but until revenues reach $1 MM, some part-time help should give you just the kick you need - on your way to that $1 million, of course. 

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).