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Social Media Overtakes Entertainment Online: Here's What that Means for You

Social Media Overtakes Entertainment Online: Here's What that Means for You

Social media is more popular than ever. In fact, it’s now our single favorite thing to do online.

According to a recent report published by The Guardian, social media use now accounts for nearly a fifth of the total time that people spend online.

The Internet Advertising Bureau study revealed that social media – including blog-based platforms like Reddit – accounted for 17% of all online time, up from 12.2% just last year. At the same time, use of the Internet for entertainment, such as listening to music or streaming videos on YouTube, has dropped from 22.1% to 12.4% of online time.

What’s behind this shift?

One answer may be our growing dependence on mobile devices. While social media use makes up only 10% of time spent on desktops, it comprises 20% of the time we spend on mobile devices.

And at the same time, according to The Guardian, consumers currently spend 55% of their total online time on smartphones and tablets, compared to the 40% spent on desktops.

What does this mean for your business?

Whether you’re a tech startup or a restaurant, social media is a fact of life in 2015. It’s where your audience is, and you need to focus on it. But, more than that, social media is a powerful tool for reaching new audiences and expanding your business.  

At a time when the state of SEO is rapidly changing, social media remains vital to search optimization and getting your compelling content shared across multiple platforms. Organic social sharing is a great, easy way to make sure your content is accessible and seen by as many potential customers as possible.

What’s more, easy-to-use tools like smart automation, post management, and social prospecting make it easy to optimize your social media presence without adding unnecessary hassle to your workflow.  

So whether you need to build your social media presence from the ground up or you’re just looking to pick up the latest tricks, we’re here to help! Drop us a line and we’ll get you started on the path to social success.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).