Three Surefire Ways to Improve Your Content Marketing Right Now

3 Surefire Ways to Improve Your Content Marketing Right Now

As the blustery winter months fade away and the warm days of summer beckon, teasing you from just a little bit out of reach, your mind is probably on everything and anything but your business’ content marketing strategy.

We get it! Honestly! But here at Geek, we’re thinking about digital marketing more than ever. More than just a buzzword, content marketing has proven to be one of the most effective ways to generate positive leads, boost SEO, and convert curious Internet users into loyal customers.  

If your business hasn’t yet committed to content – or if you’re just looking to revamp and refresh your efforts as we head into the next chunk of the year – now is the time to plot out your content marketing course.

Here are three proven strategies that will help boost your content marketing efforts to new heights in the months ahead:

1.) Think Outside the Blog - Other Digital Marketing

Blogging is a tried-and-true way to drive customers to your site – and, with the right copy and design, to turn your readers into customers. But in today’s media landscape, a blog alone won’t be enough to satisfy every business’ content marketing goals. Instead of the blog slog, branch out into new forms of multimedia: Consider the podcast, offer your readers an eBook download, and, most importantly, offer your users video in the form of webinars, vlogs, or how-to guides.

And don’t just put up content on one channel and assume it will drive you mounds of traffic overnight. When it comes to marketing right now, the watchword is “diversify.” Diversify your content and the ways you disseminate it. In addition to SEO, make sure you’re also using social media marketing, email marketing, pay-per-click advertising, and even display ads to reach as broad an audience as possible.

2.) Free Up Your Information

Many businesses worry at first about paying content marketing strategists and then just giving away the actual content they create for free. Isn’t that a waste of money? Shouldn’t you be charging with a paywall or at least requiring users to register for a newsletter?

You should never fear giving away information for free on your website and social channels. What you’re offering with your content is genuine knowledge and expertise; this is pure value, which you’re giving away to your users without asking for anything in return. This free exchange creates loyalty and brand recognition in your readers, which converts regular visitors from curious searchers to leads, and, finally, to sales.

In addition to your regular content, don’t be afraid to offer other value for free, as well: Try launching a small contest on social media or offer your website visitors a free eBook. All of the value you pass along won’t go unnoticed or unrewarded.

3.) Put Content Marketing to Work for B2C and B2B

While we generally tend to think of content marketing as part of a business-to-consumer (B2C) strategy, we know that it creates value for business-to-business (B2B) marketing efforts, as well.

Both styles should focus on being well-designed, well-written, and compelling, and you should still feel free to use a variety of multimedia. The trick is that B2C content should be written for your ideal general audience, which is probably a fairly broad population. B2B content, on the other hand, should be more tailored to suit your specific target’s needs. While B2C content is all about appealing to your reader’s emotions to spread your brand story, B2B content creation should emphasize presenting useful, value-backed data in an easy-to-consume digital format.

Ready to take a fresh look at your content marketing strategy? That’s where we come in! Here at Geek, our experienced team is happy to help with every service you may need, including blogging, social media, and email marketing. Drop us a line for all of your content marketing needs today!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).