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Unicorns, the Tooth Fairy, and the Front Page of Google

Unicorns, the Tooth Fairy, and the Front Page of Google

While telling a child that there is no such thing as the front page of Google might not send them into a tizzy of tears, it might get some strange looks from the grown-ups in the room. 

After all, digital marketing articles everywhere proclaim that they have the answer to this equation, that by "using these 10 tips" or by "studying this program" or by "selling your firstborn to Rumpelstiltskin," your website will make it to the front page of Google. 

We understand why this spot is so coveted. Google owns 65%-70% of the search engine market share, and 75% of users never go past that first page of search results. It can be a matter of life or death for your business.  

But, we're here to drop a truth bomb:

There is no such thing as the front page of Google. 

Next time you open a new tab, you'll see what we mean.

Log onto Google. 

Okay, now type in this phrase: "how to put on my dog's leash."

Google will reward you with about 2 million results in .24 seconds. Take note of which ones are at the top of the page. 

Now, try searching for this: "how to put on my dog's harness."

Google should then give you about 100,000 results in .30 seconds. 

Give it a shot with a few other phrases, only changing one word in each search. You'll see what a difference that can make in terms of search results. In the case of "leash" vs. "harness," you'd have a much better chance of reaching the top of the search results within "harness'" smaller pool, but you would also lose the popularity of "leash."

What exactly does this mean for your SEO?

It means you have to know how your desired audience conducts searches. Since Google's first result page is so fluid and sensitive, getting that top spot can really be just a matter of "pop" or "soda." You've got to understand how your desired audience speaks and how they understand the product or service you're selling.

A great way to begin to this research is to open up your social media platforms to customer discussions. Ask questions, get feedback, and look into your company's reviews. And, then, get into producing some quality content by blogging regularly. Be specific. Give locations, provide names, and be economical in your descriptions. 

Because Google doesn't have a front page and, instead, has a first page of search results that best suits the given inquiry, it is critical that you aim to understand your readers' speech patterns, language choices, and perceptions. As always, Geek | Chicago welcomes your questions and discussions about the latest in tech and SEO!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).