While having an accessible website is now simply "the cost of doing business", companies interested in truly growing need to focus their energy on one specific and immediate project: content marketing.
According to the Content Marketing Institute, content marketing is on the rise for B2B companies, with 70% of marketers reporting an increase in content production over the past year.
Why is content marketing the way of the future for online business marketing?
Search Engines Pick Up On Quality Content
When users get online and start a Google search, they're usually trying to ask a question:
"How do I...?"
"What's the name of...?"
"How can I fix...?"
This is where content comes in. If your website provides answers to common search engine questions, it will support your business' strong web presence. Blogs are one of the best ways to answer questions, but you can also bring users in with your products, tutorials, lists, amusing videos, etc.
SEO (Search Engine Optimization) continues to shift in 2015 and will evolve as commerce makes larger transitions to online spaces. Even though keyword data is encrypted, we do know that generating high quality content is the best thing for search engine success.
Social Media Websites Thrive on Great Content
Everyone has heard of "going viral," when a particular story, picture, or video that becomes massively popular in a very short span of time. Social media sites play an enormous role in spreading viral content, and you need to use them to your advantage.
Informative and compelling content deserves a regular audience, and users shouldn't just stumble upon (or, quite literally, StumbleUpon) it. To prevent or remedy this dynamic, get active in content marketing on social media websites. It's the best way to help people find out about what you're generating.
Whether its through YouTube, Facebook, Twitter, LinkedIn, or another appropriate social media sites, social media is largely responsible for making content popular. If you follow these steps, you can easily build a social media strategy.
Content Marketing Takes Practice
Content marketing is often a game of trial-and-error, and working with a social media specialist can help speed up the process. Working with a team that has a solid understanding of social media mediums can help you stack your content directly in front of consumers. A regular audience is made of people who want to what you have to say, people who can very easily translate into customers for your business.
Give Your Company a Head Start in 2016
Investing in content generation is an effective way to get the most bang for your buck. An active online presence is increasingly essential for businesses of all sizes and purposes.
Content generation is the best way to distinguish your products, services, and practices, and meeting with content marketing specialist is the first step in beginning this process. Drop us a line! We design and implement a content creation strategy that suits the growing needs of your business.