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Why Businesses Need to Generate Content

Why Businesses Need to Generate Content

While having an accessible website is now simply "the cost of doing business", companies interested in truly growing need to focus their energy on one specific and immediate project: content marketing.

According to the Content Marketing Institute, content marketing is on the rise for B2B companies, with 70% of marketers reporting an increase in content production over the past year. 

Why is content marketing the way of the future for online business marketing?

Search Engines Pick Up On Quality Content

When users get online and start a Google search, they're usually trying to ask a question: 

"Why does...?"
"How do I...?"
"What's the name of...?"
"How can I fix...?"

This is where content comes in.  If your website provides answers to common search engine questions, it will support your business' strong web presence.  Blogs are one of the best ways to answer questions, but you can also bring users in with your products, tutorials, lists, amusing videos, etc.

SEO (Search Engine Optimization) continues to shift in 2015 and will evolve as commerce makes larger transitions to online spaces. Even though keyword data is encrypted, we do know that generating high quality content is the best thing for search engine success.

Social Media Websites Thrive on Great Content

Everyone has heard of "going viral," when a particular story, picture, or video that becomes massively popular in a very short span of time. Social media sites play an enormous role in spreading viral content, and you need to use them to your advantage

Informative and compelling content deserves a regular audience, and users shouldn't just stumble upon (or, quite literally, StumbleUpon) it. To prevent or remedy this dynamic, get active in content marketing on social media websites. It's the best way to help people find out about what you're generating.

Whether its through YouTube, Facebook, Twitter, LinkedIn, or another appropriate social media sites, social media is largely responsible for making content popular. If you follow these steps, you can easily build a social media strategy.

Content Marketing Takes Practice 

Content marketing is often a game of trial-and-error, and working with a social media specialist can help speed up the process. Working with a team that has a solid understanding of social media mediums can help you stack your content directly in front of consumers. A regular audience is made of people who want to what you have to say, people who can very easily translate into customers for your business. 

Give Your Company a Head Start in 2016

Investing in content generation is an effective way to get the most bang for your buck. An active online presence is increasingly essential for businesses of all sizes and purposes.

Content generation is the best way to distinguish your products, services, and practices, and meeting with content marketing specialist is the first step in beginning this process. Drop us a line! We design and implement a content creation strategy that suits the growing needs of your business.

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).