Here's Why Users Hate Your Website (And What You Can Do About It)

Here'w Why Users Hate Your Website (And What You Can Do About It) (Source: - used as royalty free image

Look, it's 2016. Every brand has a website. It's not a value-adding proposition anymore, it's a requirement. 

But what many businesses and individuals don't realize is that their website is actually turning off users, well before they ever get the chance to become paying customers. The fact is, a lot of websites - especially those made with free "build-it-yourself" templates online - kind of stink, and it's costing companies precious business. 

Well, we're not going to stand for it anymore. We're here to expose the dirty little secrets of web design - and, hopefully, help make your site better along the way. Here are the reasons your website is doing more harm than good - and what you can do to turn it all around:

1.) It’s Too Slow to Load

As we’ve written about before, 47% of consumers expect a webpage to load in two seconds or fewer, and a full 40% will abandon a website that takes more than three seconds to load, according to findings from Kissmetrics. The vastness of the internet has made users more impatient, and more likely to abandon your site for a competitor’s if it takes even a few beats too long to load.

WHAT TO DO: Take a good look at whether your site is “too fat,” or weighed down with unnecessary multimedia elements or "code bloat" (which will also work against your SEO goals).

2.) It’s Not Mobile-Optimized

More than ever, users are finding your site on smartphones or tablets, rather than laptops or desktops. It’s how they’re searching, playing, getting their entertainment, and even making their purchases. If your site is slow or unresponsive on mobile, you can kiss plenty of potential customers goodbye.

WHAT TO DO: 80% of small business websites aren’t optimized for mobile. Make sure yours is by implementing the five golden rules for mobile design.

3.) It Relies on Annoying Auto-play Multimedia Content

Sure, video is an effective way to communicate your brand story in an engaging way – but consider your users! Many will be getting to your content at work or on the train. Who wants to have to suddenly scramble for a volume or pause button (or, more likely, the back button)?

WHAT TO DO: Don’t force your content on your users with auto-play, and if you absolutely have to use it, make sure that “mute” is the default volume setting. And, while we’re at it, make sure your site doesn't rely on frequent, annoying (*shudder*) pop-up displays or ads. One or two pop-ups are fine - just don't bombard your users every few seconds. 

4.) It’s Written for Robots

Content is king on the modern web – but is your content up to users’ discriminating standards? Trying to cheat the system with misleading or questionable content is a heinous sin online - second only to not having content in the first place. 

WHAT TO DO: Don’t let your content be emblematic of the worst the web has to offer! Don’t resort to keyword stuffing; write for your audience, not above them; and make sure your headlines are emotionally appealing while still accurately reflecting the substance of your content.

5.) It’s Hard to Navigate

Sure, you’ve gotten visitors to your landing page, but is it easy for them to find their way around your site – to your great content, for example, or through your conversion funnel and to your sales page?

WHAT TO DO: Make sure navigability is a key part of your website’s redesign plan, include social share buttons for all of your content, and make sure your site’s Call to Action is appealing, well-written, and easy to click.

6.) It’s Too Vague About You and Your Company

Nobody feels safe entrusting their time and hard-earned money to a business they don’t trust or can’t quite figure out. There are any number of things you could be doing – or, more likely, omitting – that are turning away customers without you even realizing it, from having a jargon-filled “About Us” page to a “Contact” page that only includes a contact form, but not an address, phone number, or trustworthy email address.

WHAT TO DO: In addition to a page devoted to conversions – like an email address collection form or checkout page – make sure all of your contact information is easily available. Consider including testimonials on your site, or on social media, to bolster your brand’s online reputation and trustworthiness.

So what’s the good news? Geek is here to help with any or all of your web design or development needs. Our team has a proven track record of creating and maintaining high-quality sites for clients across a variety of industries. Have a question about your site? Looking to get started? Drop us a line today!

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).