Digital Marketing

Content Strategy and CreationGeek Chicago offers a range of custom services for businesses of all sizes. We know that each of our clients is different, with specific needs that showcase their strengths and speak to their industry; this chart is merely a means to an end, and we’d love to talk over plans in more detail!

Why Digital Marketing?

Digital marketing is the use of electronic media to promote a product and secure leads.

It frequently involves strategies from a variety of platforms: social media, website blog pages, and email (to name a few). Digital marketing provides several invaluable qualities:

  1. It builds and bolsters your brand.
  2. It offers convenience and efficiency by reaching consumers where they live.
  3. It provides measurable data and actionable goals
  4. It puts the consumer in control, increasing brand loyalty.
    • Social Media Support

      • Geek Chicago will copy-edit, format, and schedule client- provided content to 4 social media platforms ongoing:
      • ● Facebook (2-3/day)
      • ● Twitter (3-4/day)
      • ● LinkedIn (3/week)
      • ● Google + (daily)
      • Additional options:
      • - Add social media platforms
      • - Varied client collaboration on content generation
    • Starts at $180/week

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    • Basic Content Creation

      • Includes Social Media Support plus:
      • ● Write 1 weekly industry-specific article - with custom content, a high-def copyright safe image, to supplement client content
      • ● Share current and past content across social media
      • ● Create and distribute Monthly Digital Newsletter
    • Starts at $365/week

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    • Comprehensive Content Creation

      • Includes Social Media Support plus:
      • ● Write 2 weekly industry-specific articles - with custom content, includes high-def copyright safe images
      • ● Share current and past content across social media
      • ● Create and distribute Monthly Digital Newsletter
    • Starts at $575/week

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    • Full Suite Content and Social Media Support

      • Content and social media includes:
      • ● All of the services of the “Comprehensive Content Creation”
      • ● Two-way social media support, responding to inquiries, retention-style support
      • ● Social Media Marketing (SMM) Paid Promotion of posts
    • Call or email to discuss your specific needs.

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Our digital content strategy is driven in collaboration with our clients, and guided by five keys to success:

  1. Helpful content equals happy consumers.
  2. Overly complex strategies get left on the shelf.
  3. Sometimes a glance is the only chance your content may get
  4. "Great content stems not from passion, but from perseverance." (we lifted this from our friends at Hubspot)
  5. Content that goes unshared is rendered useless.

What does this all mean? We explain further in our post: What You Need to Succeed at Content Marketing (and What You Don't)

Some other articles we’ve written for ourselves that may help:

  1. How Blogging Drives Customers to Your Website (here’s the slideshare if you prefer.)
  2. Is Social Media Replacing SEO?
  3. Solve Your "SEO Problem" With a Solid Content Marketing Strategy
  4. How to Repurpose Your Quality Content
  5. Social Media and Sharing Strategy for Businesses of Any Size

Let's have a conversation today about retaining your current customers - and reaching your new ones.

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).