Client Success Story: Gunderson Law Firm

Gunderson Law Firm’s Story 

Based in Chicago’s Roscoe Village neighborhood, the talented attorneys and staff of the Gunderson Law Firm pride themselves on providing their clients throughout the Chicago area with exceptional legal representation and services in the areas of bankruptcy, real estate, and personal injury law. 

As principal attorney Michael Gunderson likes to say, this is a firm that is “committed to providing the advocacy you need - without the attitude you don’t.” 

Our Mission

When the Gunderson Law Firm came to Geek Chicago, our mission was clear. We had to translate this firm’s broad experience, extensive knowledge base, and client-focused perspective into a functional digital presence, one that allowed the Gunderson team to connect with a wide range of clients – including individuals, families, and businesses small and large. 

Our approach was multifaceted, and included a branding refresh, a website rebuild, and ongoing multiplatform content creation efforts. 

First, our design and development associates oversaw a complete revamping of the Gunderson Firm’s website, including refreshing the firm’s visual branding with a modernized logo and fresh imagery that highlighted the firm’s Chicago pride and true neighborhood roots. 

With new design elements in place, our developers rebuilt the firm’s site with an emphasis on creating a streamlined user experience, including improved site navigation, a superior blog section, and a more accessible contact form. 

Meanwhile, our content marketing team has transformed the Gunderson Law Firm’s outreach efforts, including creating SEO-focused blog content for the site and implementing an organic, content-focused social media marketing strategy designed to increase reach and engagement.  


Since launching its new website and revamping the Gunderson Firm’s approach to SEO and social media, we have seen incredible results in a short span of time, including: 

  • Top Google page rank for multiple high-value keywords 
  • Consistent, sustained growth in organic web traffic
  • Increased reach, engagement, and audience growth on social media channels

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).