ELLIPSIS Architecture + Design is doing some of the most intriguing and innovative work in Chicago. Their team's forward-thinking, client-first approach meshes well with our own philosophy here at Geek.
So when the firm brought Geek onboard to handle its digital marketing, our task was to find a way to translate ELLIPSIS' bold, interesting approach to creating “meaningful solutions” through architecture into the digital idiom, our area of expertise.
At Geek, we believe that email is still one of the most powerful marketing tools available to businesses today. And we have the data to back it up; in fact, the Direct Marketing Association has found that email is twice as effective as any other direct digital marketing approach.
With that in mind, we've built a digital newsletter focused on bringing architect Paul Tebben’s philosophy and work to the world. Our monthly email uses a clean, clear design (our client deserves the credit for that!) to emphasize the ELLIPSIS team’s vision and accomplishments through striking visual content, stirring testimonials, and links to engaging social content, particularly through Pinterest.
And, because the ELLIPSIS team emphasizes collaboration and discovery, the newsletter reflects this, bringing the firm’s subscribers the latest in architecture news and trends from trusted sources around the web.
ELLIPSIS and Geek both believe in cultivating strong, lasting relationships with our peers and clients, and our own collaboration has been a match made in heaven. To learn more about ELLIPSIS, we encourage you to visit their site here. And check out our Geek blog for more on why architecture and design firms need a solid digital marketing strategy.