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Client Success Story: FourStar Wealth Advisors

FourStar Wealth Advisors is a Registered Investment Advisor firm headquartered in Chicago, with advisors located in offices around the country, including Massachusetts and Nevada. FourStar Wealth Advisors takes an independent and client-focused approach to wealth management and financial planning, helping their clients define what is most important to them and then formulating the strategies that are suited for their needs, whether they are accumulating wealth or investing for income, solidifying a retirement plan, or devising a distribution approach that meets their  lifestyle and legacy goals.

Our Mission 

FourStar Wealth Advisors is a next generation wealth advisory firm, focused on using new and innovative technologies and finding creative ways to communicate with their clients. FourStar came to Geek Chicago looking for a modern site that spoke to their independence and their commitment to industry-leading innovation. 

Working closely with the corporate team at FourStar, Geek Chicago coordinated and led a complete branding refresh for the company, including creating a comprehensive style guide complete with new typography, color guidelines, brand imagery, logos, icons and other key visual assets. Our design team’s goal was to modernize the look and feel of the FourStar website, with a sleek yet handcrafted look that would help to capture the independent spirit and professionalism that has earned this company national acclaim. 

Image of FourStar website and style guide elements

After the design phase, our web development team built a faster and significantly more mobile-friendly FourStar website, with a focus on improving the flow and functionality of the site, streamlining site navigation, building a more robust staff directory, improving on-page SEO, and perfecting call to action items and contact forms across the site.

At the client’s request, we have also provided ongoing education on making future updates and edits to the website, including providing best practices for CMS and landing page management. 

Success 

"It was a very professional process, full of disclosure at all levels,” says founder and CEO Brian Kasal. “The team kept us focused on getting the website launched!"

Working closely with Brian and the FourStar Wealth Advisors team, Geek Chicago:

  • Coordinated a full branding refresh, including a redesigned company logo and visual assets
  • Designed a new website with a focus on visual clarity, flow, and ease of use on desktop and mobile devices
  • Developed new site with focus on streamlined navigation, improved functionality, on-page search engine optimization, and a more robust content management system
  • Provided education and training to client on performing ongoing site updates and content edits in-house
Tagged:

Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).