Toni Preckwinkle

Toni Preckwinkle

How do you succinctly and stylishly sum up the goings on for one of the busiest, most eclectic counties in the country?

That was the challenge Geek faced when we started working with Cook County Board President Toni Preckwinkle on her “Week in Review” newsletter.

How do you design an email marketing campaign that users actually look forward to opening up and clicking through? How do you emphasize functional design and compatibility without sacrificing quality content?

Because many political newsletters are bogged down by endless scrolling, too many links, and a bombardment of visual clutter, our goal with this project was to spotlight a handful of the most important pieces of content in a way that was clean, compelling, and informative, using a broad spectrum of multimedia elements – including video and infographics – whenever possible.

Collaborating closely with President Preckwinkle's talented team, we spend each week pulling the most relevant and informative pieces of Cook County news from around the county - from her team, on the web, and in her active social media profiles before editing and launching the newsletter each weekend.

More recently, our talented social media team has begun the process of launching a Facebook Ads campaign to further increase Toni’s reach online.

With this newsletter, we help one of the most influential voices in Illinois politics spread her message further and boost engagement with her followers and voters. Long story short? With Geek’s help, Toni’s team can spend less time fretting about digital marketing and more time serving her constituents.


Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).