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Why Content Marketing Is More Important Than Ever in 2021

What do we mean when we talk about “content marketing?”

And we don’t mean that as a Philosophy 201 question, or anything like that.

No, we mean it literally: In practical terms, what is content marketing, and what does it do for small businesses like yours?

Content Marketing: A Brief Rundown of a Vital Digital Marketing Strategy

To the first part? We tend to define content marketing as a digital marketing strategy that lets you create and share multimedia content online, in order to reach audiences organically, and generate interest – and conversions – for your brand.

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What is Reputation Management, and How Do I Get Started?

What is Reputation Management, and How Do I Get Started?

Did you ever a parent, or maybe an employer, warn you that once something goes out on the internet… it’s there forever?

In a lot of ways, this actually true, and not just a parental scare tactic. The information that makes it out there about your business, both positive and negative, can have a lasting impact on your brand.

Today, the open nature of the web has made it easier than ever for users to find all sorts of information about you and your business online, for better and for worse. And while this is great when it comes to passing along your brand’s quality content and spotlighting positive reviews, unfortunately, the web is also a great place for anonymous users and strangers to spread false or malicious information, or leave negative reviews that could have lingering ramifications for your business.

That’s where reputation management experts come in! Let’s take a look at just what reputation management means in our digital age, and why our team’s expertise can do wonders for your brand:

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3 SEO Questions You're Not Asking, But Should Be

SEO. You know it stands for “search engine optimization.” You know it’s about securing the top spot on Google search results. You know that lots of businesses of all sizes have used it to generate traffic, secure leads, and make sales.

That’s a lot to know – but it’s not the whole story.

Recognizing this, lots of business owners search out information on SEO, whether online or in conversations with digital marketing professionals. This is an important first step if you’re deciding whether SEO is right for your brand, and we applaud anyone who’s doing it!

But here’s the thing: Sitting down with an SEO pro is a little like visiting a doctor. It’s vital that you’re honest and realistic about everything. And, above all, your future success may come down to knowing the right questions to ask.

Wonder no more! Here’s some insight into three major SEO questions you may be too nervous to ask:

“Is the Field of SEO Changing?”

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The Secret to a Great SEO Headline

Search engine optimization (SEO) is the process of getting your brand to rank highly on Google results pages – and a successful strategy is equal parts art and science.

If you pull off the tricky balancing act, you may hit gold. Brands who have implemented SEO strategies successfully boast higher rates of organic traffic, better conversion rates, and greater brand reach than those that have no such strategy in place.

On the other hand, getting SEO to take off can take time and patience – and if you’re not getting it right, your investment could amount to less of a result than you may have hoped for.

Here at Geek Chicago, we believe that the key to any great SEO campaign is a thoughtful and well-executed content marketing strategy. Creating your own branded website content - including blog posts, images, and other multimedia – is a surefire way to lure new audience members to your site, where they can become valuable leads with just a little bit of guidance.

And successful content starts at the top – with a great headline.

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Job Posting: Digital Marketing Internship

The Company:

Geek Chicago

Geek Chicago is a digital marketing agency and web development firm that is committed to serving growing businesses and the political world. Geek specializes in website design & development, as well as inbound marketing - including content writing/creation, search engine optimization, social media, digital communications, and reputation management.

Geek helps clients enrich their brands and grow their audiences. Our clients work across multiple industries, including real estate, architecture, law, politics, financial services, insurance, and home services.

Job Description:

Geek Chicago is looking for a Digital Marketing intern with social media marketing skills, including copywriting, posting, and sharing social content. Experience managing paid social media campaigns, pay per click advertising, automated drip campaigns, and landing/squeeze pages is a plus. A data nerd who is enthusiastic about running paid social media campaigns and maximizing results for our clients would be a great fit. 

Candidates should have a familiarity with the major social media platforms (Facebook, Twitter, LinkedIn, Instagram). 

The position will be 12 -15 hours a week initially, with the possibility of growth into a long-term internship, or a more substantial role within the organization. The work can be performed remotely with weekly or twice weekly virtual meetings.

Skills and Expertise:

  • Experience on social media platforms - Facebook, Twitter, LinkedIn, Instagram.
  • The ability to work independently and remotely, while adhering to a prescribed schedule.
  • Capability to prioritize multiple tasks and deadlines while maintaining attention to detail.
  • An ability to learn new subjects and concepts quickly, with a desire to expand your body of knowledge.
  • Dynamic and creative writing to formal and casual audiences. Able to adapt to the voices of our unique clients.
  • Bonus: Experience with Facebook Ads, LinkedIn Advertising, or Twitter Ads. 
  • Bonus: Experience with basic web design concepts and semantics.
  • Basic SEO knowledge is preferred, but not required.
  • Proficiency in MS Office, GSuite (Google Apps Suite), and/or Content Management Systems (CMS - such as Wordpress, Joomla, Drupal, etc.)

Compensation:

Geek Chicago team members are hired as 1099 contractors, with assignment deadlines, and management of their own working hours. All staff are invited to twice-weekly team meetings (Wednesday morning.) In time, talented staff can expect an opportunity for assignments and working hours to grow (if interested), and an opportunity to become a W2 Geek employee. The position pays $12.50 - 13.50 per hour, commensurate with experience. W2 employees are offered health benefits and paid time off.

Please send your resume and (2-4) digital assets/links in the form below.

Geek Chicago Job Application
Would you like to work with us? Give us your deets!
Please enter your name!
Please enter your email!
Please enter your phone number!
Weekly minimum # of hours you'd be interested in working.
Weekly maximum # of hours you'd be interested in working.
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Job Posting: Web Design Internship

The Company:

Geek Chicago

Geek Chicago is a digital marketing agency and web development firm that is committed to serving growing businesses and the political world. Geek specializes in website design & development, as well as inbound marketing - including content writing/creation, search engine optimization, social media, digital communications, and reputation management.

Geek helps clients enrich their brands and grow their audiences. Our clients work across multiple industries, including real estate, architecture, law, politics, financial services, insurance, and home services.

Job Description:

Geek Chicago is looking for a Design intern with graphic design and/or website design skills who will be responsible for creating great visual assets and/or website designs for our clients. Primary duties include creating, sourcing, and editing images for client landing pages, social media posts, and websites. Responsibilities may include conceptualizing and implementing creative ideas for client websites, as well as creating visual elements that are in line with our clients' branding.

To be successful in this role, you will need to have excellent visual design skills and be proficient in graphic design software such as Adobe Photoshop and Adobe Illustrator. Experience managing paid social media campaigns, pay per click advertising, automated drip campaigns, and landing/squeeze pages is a plus.

This is a position for an entry-level candidate or associate. Previous professional experience is not required, but work samples are a precursor to an interview. The position will be 12-15 hours a week initially, with the possibility of growth. The work can be performed remotely with weekly or twice weekly virtual meetings.

Skills and Expertise:

  • Graphic design skills, specifically website and branding design. 
  • An ability to learn new subjects and concepts quickly, with a desire to expand your body of knowledge.
  • The ability to work independently and remotely, while adhering to a prescribed schedule.
  • Preferred: Experience with basic web design concepts and semantics.
  • Proficiency with GSuite (Google Apps Suite), and/or Content Management Systems (CMS - such as Wordpress, Joomla, Drupal, etc.)
  • Basic SEO knowledge is preferred, but not required.
  • Capability to prioritize multiple tasks and deadlines while maintaining attention to detail.

Compensation:

Geek Chicago team members are hired as 1099 contractors, with assignment deadlines, and management of their own working hours. All staff are invited to weekly team meetings (Wednesday mornings.) In time, talented staff can expect an opportunity for assignments and working hours to grow (if interested), and an opportunity to become a W2 Geek employee. The position pays $12.50 - 13.50 per hour, commensurate with experience. W2 employees are offered health benefits and paid time-off.

Please send your resume and (2-4) digital assets/links in the form below.

Geek Chicago Job Application
Would you like to work with us? Give us your deets!
Please enter your name!
Please enter your email!
Please enter your phone number!
Weekly minimum # of hours you'd be interested in working.
Weekly maximum # of hours you'd be interested in working.
Upload CV...
Upload samples...

The Five Most Important Things You Can Do to Get Future Customers to Your Website



Have you heard of Google Panda? No, it's not a mascot. In fact, Panda was a change made to Google's search results algorithm all the way back in 2011, with the goal of helping to eliminate low-quality sites from searches, while having higher-quality sites appear at the top of the search.

Ever heard of it? You’re not alone if you haven’t.

The fact is, Google and its peers in the search engine sector are consistently updating and refining their algorithms and web crawlers, helping redefine the ways in which users search the internet for e-commerce options and content – and how they find their way to your brand.

Whether that means factoring in mobile devices, updating search engine ranking pages (SERPs) with Knowledge Graphs and Featured Snippets, or taking aim against “blackhat” tactics like keyword stuffing, Google has long been a vital gatekeeper for businesses, either helping to guide internet users to your site – or send them into the arms of your competitors.

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How to Create a Call to Action That Really Stands Out

How to Create a Call to Action That Really Stands Out

You’ve got an incredible product. You’re producing high-quality, SEO-focused content on a regular basis. You’ve got a solid social media marketing strategy in place. That’s all well and good.

But how do you ultimately turn curious visitors into paying customers?

The answer is a strong call to action. Let’s explore what a call to action does – and how you can maximize your own to start turning visitors into leads:

What is a Call to Action?

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Six Big Reasons to Balance Paid Search With Your SEO Strategy



When people want to find an answer to a pressing question, scout for a product that they’re curious about, or connect with a local business, they turn to search engines, such as Google or Bing. 

Reaching this audience of eager search engine users has long been one of the single most important things you can do to attract traffic to your site and capture new leads for your brand. For some time now, there have been two primary methods for reaching this engaged and extensive audience of searchers: SEO, and SEM

SEO, or search engine optimization, is about creating content that ranks highly on search engines, allowing you to bring in organic traffic. SEM, or search engine marketing, refers to paid search campaigns, wherein you place bids with Google or another search engine to elevate your links to the top of the search pile. 

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How to Set and Track Your Social Media Marketing Goals

How to Set and Track Your Social Media Goals

So you want to win, succeed, crush it at social media?

The best way to start is to figure out just what “success” actually means for you and your team – and what metrics to track to see if you’re actually making progress.

Here are five excellent social media marketing goals to consider as you get started with digital marketing, as well as a few ways to break down these abstract goals into workable measures and gauge your success – whatever that means:

1.) Increase Brand Awareness

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Jason Finn

Founder & Chief Geek

Jason has nearly 20 years of consulting experience, predominantly in the technology space. Most recently he was the COO and Director of Technology for Rich Casto & Company, a national training and consulting organization in the real estate industry.
As a consultant for IBM, PricewaterhouseCoopers LLP, and Envision Consulting Group (now IMS Health), Jason has served clients of all sizes, including Big Pharma, Fortune 500, and Global 1000 companies:

  • Allstate Insurance Company
  • AOL (America Online)
  • Astellas Pharmaceuticals
  • Eli Lilly and Company
  • Ford Motor Credit
  • Wockhardt USA (formerly Morton Grove Pharmaceuticals)
  • Norwich Union
  • PNC Bank
  • Reynolds and Reynolds

Sarunas Budrikas

Creative Director

Sarunas is a web design and development expert with hundreds of successful projects in his portfolio. He is passionate about delivering extraordinary user experiences for every client and consistently goes above and beyond everyone’s expectations. As an SEO expert and strategist, he can optimize your website, or app, to get the most out of it, day in and day out. Sarunas holds a degree in Electrical Engineering from Kaunas Technology University, in Lithuania. Sarunas now lives in Chicago, and calls it home.

Alexandra Olsavsky

Client Experience Specialist

Alex specializes in content generation and social media promotion for Geek | Chicago clients, helping to solidify their presence in the online community. This includes blog writing, graphic design, co-ordination and design of weekly newsletters, and active engagement on Facebook, Twitter, Google+, and LinkedIn. Outside of Geek, Alex is a classically-trained soprano who professionally performs around the city of Chicago (most recently with the Chicago Baroque Band, and with the Rolling Stones for their "50 and Counting" tour).